How To Deal With Real People.

Hi, I'm very glad to see you. If you're new here, you may want to subscribe to my RSS feed. I also podcast at New Market Survival Guide and I ALWAYS appreciate comments. Thanks for visiting--this message will go away after the third or forth time you're here.

The last post that I put out there seemed a little more defensive than I am. We live in a world, for better or worse, that requires that we get along with people. Most of the people that we have to deal with are going to have the qualities of the incompetent. And most of the time, we do our best when we help other people.

The problem is, being available, approachable, and not imitating the vast majority of the earth that is downtrodden. The challenge is to be authentic, unique, and completely yourself…and not let “bad” influences dictate the course of your actions.

To not be one of those idiots who loudly trumpet (so you can hear it) “I don’t care what anyone thinks.” Yes, buddy. Better to say: I don’t wanna be influenced by the thoughts of the teaming masses.

The truth? Authenticity is sexy, it sells. Claiming a unique perch, and living or dying by that works. We know what a Mercedez-Benz is , but we have no clue what a Ford is. We know what to expect at Nordstrom, but not at Sears. Being really original is gonna offend some people, natch. Having “low prices, always” means that you’ll sell junk, and there will be certain people that leave in droves.

But…

It’s better in EVERY way to have a few raving fans…

…who evangelize.

…who love you.

…who want to see you do well.

…than a bunch of people that will “usually” return your call.

And to be different, you gotta think different, and do different, and act different. I’m not talking being a little better at the margins–but that is important. I’m talking about being RADICALLY DIFFERENT THAN OTHER PEOPLE so that you can have a RADICALLY DIFFERENT outcome.

That’s all for today. Tomorrow? Lots of shit goes live.