Saying GoodBye With Style.

Reps have been leaving the industry in droves.  It’s been a good time   I personally think Silver Hill is a scummy, scummy company.

But then, what do I know?

This guy?  He’s not scummy.  He was doing one of the last rep jobs left.  I get this email:

To All Silver Hill Clients,
I wanted to send you an expression of gratitude for making my experience with Silver Hill worth while and successful!  You welcomed me into your offices to deliver our product and many of you made a sincere effort to refer me business.  This truly was an enjoyable experience, thanks to you!
The reason for the tone of the above message is because Silver Hill is conducting a national sales call tomorrow to announce significant sales force reductions.  I expect that the Relationship Manager’s position will be eliminated thus, my employment with Silver Hill will be over effective tomorrow.
Please take note of my personal email and mobile phone.  I would appreciate any job referral you can make.  My desire is to remain in wholesale lending in some capacity but at this time, I do not have any employment offers on the table.
Again, thank you!
Frank Dean, Jr.
Mobile: 614-286-5699
email: frankiedeanr@hotmail.com

 

So why not.  Frank is a classy guy, and I wish him the very best.

Loan Officer Survival Guide E-Book.

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CAMO COVER VOLUME 1How do you survive in this market? When the basics are so radically different than they were before? .

I’ve got the answers.

They are coming Monday. Volumes 1 and 2 together only for $47.00. It’ll be in the sidebar monday, but if you want it sooner…

Loan officers? I’ve done 13 homework sections for you. Most they take is 20 minutes. You do the homework, and you will get 3 additional closings 2nd quarter. Unless, of course, you are Brian Brady, or Dan Green.
SOLD OUT AT $13.50.  Now Expanded, Revised and in a “course” format and offered at $47~.

Good stuff by me, Bill Rice, Jeremiah Arn (who is a dude to watch), and Todd Carpenter. cover2

Oh, and thanks to the Creative Commons for allowing me to have all sorts of images with and

Anyway, kids. this’ll be a 6 volume set if it goes as planned. And then I start the Real Estate Agent Survival Guide.

New Market SurvivalCast starts Monday. That is, of course, FREE. And I gotta say thanks to Rocky VanBrimmer of TheRocksOn for helping out with that.

Total Pages: 146. + about 20 pages of forms.

It’s a straight path to money. Do the homework, grow your business, have fun, make money.

Learning, Doing, Teaching…Michael Jordan and Phil Jackson

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Every salesperson fancies himself a sales trainer, a sales manager, a sales ‘guru’ of sorts.   I am, I guess, not different in this regard.   Part of this desire is innate; the same skills that lead us to want to enter sales (i.e. wanting to connect, wanting to help) make us want to help other salespeople.   Part of the desire is ego; there are times that salespeople get too little recognition and times when they get too much.  Ego comes in.

Everyone in business should do pure sales for a year or two on the way to their chosen career.   Understanding the perspectives from the front line workers, the customers, and how it feels to engage in company policy  is vital to keeping a humble attitude.  Famously, the engineers of Ford never drove a Japanese car until the late 1980′s.  Once they understood what it felt like to drive a Japanese car, they stopped thinking it was the press that had turned on them and understood that they had to make changes to their own cars.  More front line time could have kept the American industry competitive longer.

Great Salespeople Don’t Always Make Good Managers

One killer mistake that organizations make is take awesome sales people out of their environment and make them into Managers and Trainers. Compensation programs should be designed such that this perverse incentive doesn’t exist. The jobs are radically different.  Being a good salesman has different elements than being a manager.  Success in one is not necessarily success in the other (but in most cases managers should have had some direct sales experience).  Some of the qualities that make a salesperson great are in fact things you DON’T want. 

A maverick personality is great when it’s him in the field, but when he’s trying to lead other people to success, and can’t accommodate different personality types, it hurts the organization by subtracting a good player…and adding a bad manager.image 

Drawing out a famous example:  Phil Jackson and Michael Jordan.   PJ was one of those “scrappy” guys.  On the roster for a couple of Knicks championship teams, but was not a star NBA’er–or even a starter.  He had to wring every ounce out of his body; he was severely limited offensively, and hung around the NBA through tenacity on defense.  (Not a small feat.)  By popular logic, then, this guy shouldn’t be a coach.  He was never a superstar, and there were many better players to choose from to become a coach.

By consensus logic, Michael Jordan should have been taken out of the field early on and made into a coach of some sort.  Both ideas are dead wrong.  A superstar salesperson should always be paid better than almost every sales manager.  The skillsets are radically different; a salesperson doesn’t need to have as much administrative acumen, doesn’t need to focus as much on recruiting, doesn’t need to focus as much on

Being a salesperson should be a DESTINATION career–not a waypoint..   Companies should carve paths, complete with ideal compensation and recognition that make that possible.  What makes salespeople chose management roles is the recognition of excellence that the title confers.   There is a lot of need for e  In lieu of that, recognize them in OTHER ways.  I.E.  have them record their strategies on an MP3 (real simple) and play it for new hires.   Set them up as an authority, but also ensure that the company culture keeps people from siphoning off his/her energy.

Recognize performance and customer satisfaction.  Compensate what makes money, long term.  The best salespeople should have much higher compensation than most sales managers.  The Best salespeople are more valuable, and must be treated like that.   Like Michael Jordan and Phil Jackson.  Both were the best at what they did.  Phil’s Job was to ensure that the best player in basketball wasn’t bogged down by the other team.  Michael’s job was to cause chaos on the basketball court and make it impossible to double team anyone else.  And Michael made 30 million a year to Phil’s 3 at the end of his career. 

What did Phil have?  He had MJ’s trust.  MJ trusted Phil to take him out of games when they got rough.  MJ trusted Phil with matchups and gameplan strategy.  He knew when to let Paxson or Kerr hit 3′s, and Phil knew when to slow it down, and call for Michael on an isolation.  He managed the minutes and made sure that MJ was useful as often as possible.  Phil left, went to the Lakers, and turned an underachieving team with Shaq and Kobe into a mini dynasty, and then came back AGAIN to post one of the most successful coaching seasons

MJ then went into management–and despite being one of the “arguably best ever to play the game,” he didn’t have much success with the either the Wizards or Bobcats.  The skill that he had didn’t translate into coaching or management.  

Recognition is needed for salespeople.

What are You Here to Give? Release set for Thursday.

What are you here to give?   It’s not an academic question, at all. 

I want to know: why are you in the business…I’m here to make a roadmap of surviving for the new market…the post November 06 days when things are harder.

Will talk soon!

Bill Rice/Kaleidico

If you haen’t read this, and you’re in the mortgage business?  Shame on you.

I had no love for lead monnkeys, but when Bill suggested that I treat them as if they came from any other referral source…

…the “To” orientation that I had thought dissipated, and I thought in terms of “for.”

Passion…What Is Your Highest and Best Use? (pt. 1)

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Fix/Sell/Close

When to quit vs. when to stick.

And–what do you do for money, and what do you do for love?

I’ve said it before: there is nothing that I adore inherently about the Real Estate/Mortgage business. I DO love the fact that it’s an awesome playground for entrepreneurs. I do love the fact that it is largely a meritocracy, and there are few barriers to entry. But I’m not a ‘born’ broker, not like Dan, and not like Brian. I love my customers and I love my Realtors. I love helping people, and I love testing and measuring marketing.

But the real truth? I like the mortgage business. Always have. I’ve never loved it. I’ve made a great income, but I’ve never been absolutely gung-ho about being a mortgage lender. I’ve never said that this is my career. I’ve held back. I never thought that it was the….”Highest and Best,” use of my time, energy and talent. I never thought that the mortgage (or real estate) business was the last job I’d ever have. Oh, it’s a perfect job in many respects. It’s a high income job that allows a lot of latitude over scheduling. But it’s not the end all and be all, never was.

We’re often embarrassed to say what our big damn dreams are. Our family members tell us to ‘be realistic,’ sometimes, and that’s not always good advice. If you are passionate about something–so much so that it feels like a privilege to work 18 hour days–it will be hard to keep you down. They call things ‘labors of love’ for a reason. You’d damn near do it for free, and wake up happy that there is a market (even one you’ve created) for what you are doing…and the minutes pass like seconds, and you can’t stop thinking of ways to get better, and you thank God for the opportunity that you have.

…or you wake up in your late 40′s crying about the chances that passed you by, and the fact that you never had the guts to take your shot. To give homage to April, you don’t want to be screaming out the window, “What about my prime, Mick? At least you had a prime! I had no prime, I had nothin’!!” Of course, not everyone finds themselves in work. The human impulse to define people by their work is too limiting. We all have different roles: I want to be a better imitator of Christ, a great Dad & Husband, a great friend, a good student and a good teacher…all before I want to be summarized by my job. The former roles that I want to apply the first fruits of my labor, and those are things I want to do with fervor and zeal…and yet it’s easy to get distracted by the urgent.Bono Doesn't Give a Shit about Being a Rock Star

Road #1: Job as a Means to an End

Since it’s 100% ok to not be defined by your job, then it’s OK to have a job to fuel the rest of your life. If being a Real Estate Agent isn’t your calling, but there’s no stable market for hang gliding, using a Real Estate job to be a world class hang glider (or Dad, or whatever) is 100% OK. It’s never OK though to be engaged in an activity without doing it right, so even if you find yourself at Starbucks, do it right, do it well, and keep your mind turned on so you can do it better, and then leave it be so you can do what you want to do. I’d guess people in this role will still blog about their jobs, still do things for advocacy’s sake (the wonderful things you learn from Todd),

Before you think “I’d never sell out like that,” let me offer an example of the company you’re in. Bono is a “Job as means to an end,” guy. For him, being a Rock Star is a cool job, but it’s just a job at this point. He does everything that he can to keep it interesting, but he’s just leveraging the influence he has so that he is able to serve people and do what he feels is right to do. (And his passion also fuels his rock-star ness). There is no shortage of passion in Bono, he appeared on American Idol to get his message out, because his message is more important to him than anything else.

Road #2 Job as End

imageThe other good road is having a “job as end route.” It looks like this: you find, or create, a job that is the best thing you could ever imagine doing, you do it well, and you share your knowledge of how to do it. If you would almost give up anything to be doing what you’re doing you’re in that role. You’ll acquire the tangential skills easily because they support you in your dream role. You’ll do the things that you need to do to become the world’s best whatever. Almost every activity–done as the best in the world–will support you at a six figure lifestyle. Even inane pursuits, like Poker or World of Warcraft create ridiculous incomes for people.

I’d betcha that Bruce Springsteen sees being a rock star as the highest, coolest and best use of his time. He seems like a guy that would still be playing clubs in Jersey and Philly for free, even if he never had been able to release “Born to Run.” He might have a day job somewhere, but he’d still have his hungry heart. He does an occasional turn as the ’cause guy,’ but for the most part, he’s digging his role as a rock star and couldn’t understand why he hell anyone would do any other job.

Most people take neither road, they take the mushy middle. “It pays good,” without really realizing that they are selling out, like Owen Wilson did. They live lives of ‘quiet desperation,’ Most people won’t have the guts to pursue any course with zeal and abandon. Most people take a job, and hope to find fulfillment without embracing any role that they have to any degree of meaningfulness. They are tepid, neither in or out of their jobs, lukewarm about everything that they (we) do.

The moon is made of…

The moon is made of green cheese. listen

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Doing Business The Right Way | Self Righteousness

Doing Business The Right Way: Pragmatism, or Marketing?

One of the things that we flatter ourselves with is that we are the ones that are doing business the right way.  The 2.0 Transparent “permission” based ways are the ones to go with, and that even further, we are on the enlightened and correct path.  There is a certain arrogance and even a self righteousness to many practitioners in the current environment.  The truth is: Web 2.0 is one way to do things.  It’s probably the direction that things are headed, but I think that mastering 2.0 skills right now is just a bet.  It’s not the end-all be-all.  It’s a bet that the current game is headed in this direction.

Somewhere on the way from blogging for business and advocacy came something else.  I don’t know what happened, but it became a given that the only people that were going to be around in the future were today’s Bloggers.  Then I talked to someone who BARELY functions on email.  I’ve known him for a while, and just did my normal “Reach out to Cool People,”thing.

The broker has a two person shop.  He is STILL generating repeat and referral business from people my age.  His core is attorneys that do chapter 13 bankruptcy buyouts in Ohio.   He declined to have his name mentioned in the blog–(because he didn’t understand blogs).  Dude will do 220-250 loans this year, at an average fee of $4500/pop.  His clients adore him.  He has an office and two processors, and he sends his mail out every month, and does everything on pen and paper. 

He uses an ancient Dell Laptop that boots into Windows 98.

He’s never been to a blog.  Doesn’t understand why anyone would do that.  He’s 56 years old.

He knows how to follow the ST. Louis Cardinals,

He has 2 assistants that have never been to a blog.

When you google him, he barely shows up.  

His clients love him.

His business is growing.

And, this guy grew his business 21% in the bloodbath that was 2007 (by delegating more, and reducing his product offerings–he does FHA and Conforming, doesn’t mess with construction loans anymore).

He is charging more than I want to charge, but he’s doing things that genuinely help people.  He’s doing things openly ethically and honestly, even within his niche.  20 loans * 4500 = 90k/month.  Not a joke.

He’s doing business the “push” way, and I can count on one hand, the people that I believe will do 1mm this year in fee income of any kind. 

He finds his clients, they don’t find him. 

So let’s get real clear on an idea:  2.0 is a preference.  It’s a good way to do business, but far from the only way.  And probably, not the best way for the next few years.  It’s a tool to have in your toolbox–a spoke in your wheel.  It’s a skill to learn so you become an authority/expert on something, but it’s not the only way to do something.  

What he does right is know his products inside and out.  He communicates with customers.  He is prepared, and he does care.   You can’t streamline or wigetize any of that.  You can’t do any better than he does, and that’s why he kicks ass.  Nothing is automated, it’s all high touch, and he’s the one touching everything. 

So…

Let’s LOSE the self righteousness when it comes to ‘push vs. pull’ marketing.  It’s one way–and far from the only way–to do things.  There is nothing wrong with finding clients.  There is nothing wrong with offering your services to people that didn’t understand the need.  In fact–the happiest client I’ve ever had was a family that answered the door when I knocked (as a Realtor).   They got a home when they didn’t have one, and they loved me.  They simply did not know that they’d be able to buy.  Now–one would scoff at someone who would door knock, but then clients wouldn’t get helped..  I door knocked because it got me in front of people every day.  Guaranteed that I’d talk to 40-50 people…and whatever aggravation I brought on the world, I know was absorbed by the MANY people that got to become homeowners, and live the dream that they have always had. 

Let’s lose that.  Let’s embrace new stuff, honor old stuff, lose the ego and figure out the best path to cash.

A Daily Checklist Spreadsheet for Starting Your Day, Your Way.

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I didn’t quite get through my blog facelift this weekend. I did, however, clean up a lot of old content, organize it better, and made everything searchable. Instantly, I noticed hits from it, which is fodder for a future guest post somewhere else. It’s almost time for me to go to the gym–the Challenge will be in effect shortly. But, the sidebar with the metrics is up, and that’s working now,so you’ll see more from that.

The two things I have left to do are my schedule and my checklists.

My schedule is when I’m doing things; my checklists are what to do in a given day. Again, I return to Google (something about Google wants to make me give them information on my life), and again I put forth what I’m doing on a daily basis. I have some definitions for each task, and this is not quite ready to share, but since it’s web 2.0, everything is in ‘pre beta,’ so, a sharing we will go.

A lot of the stuff is self explanatory, and I’ll post about “affirmations,” “mission statement,” and more a little later.

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(click to embiggen)

The gist is to wake up intentionally, and get my engine fully fired up. I don’t have it in me to act correctly in an innate way like Ayn Rand’s cardboard heroes do, so I have to decide what I’m doing using this kind of stuff. If I was left to my own devices, i’d probably hit the drive through at Objectively, I know it works because when I was most closely aligned with this stuff, I was having the most outrageous success of my time. The routine above takes a couple of hours to accomplish; I need to leave the house by 7:15 to get to the gym by 7:30 (new goal).

The only ‘work’ thing I batch in the beginning is to update clients and realtors–this saves me oodles of time down the road. This will become part of the dashboard when I’m partly or mostly done with this thing. I’ll get the formatting done…but really–this keeps me from forgetting to do things that enhance my day.

So today, I’ll be making contacts and updating it. I may call you, who knows.

This is me confirming…

This is me confirming that I met with Jim. listen

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The Worst Sales Call I’ve Had This Year. (Or How To Waste Good Database Marketing)

Yesterday afternoon, about 3pm, I get a phone call.

Me: “Hello, this is Chris.”

“Is this Chris Johnson?”

“Yes, this is.”

“This is Rusty Skills*–I sold you your minivan last year.”

This was true–I recognized his voice, and I bought a new-to-us minivan from him in December of ’06. The experience was quick, relatively painless, we didn’t negotiate hard, and we’re reasonably satisfied with the price, terms and service. Not ‘thrilled,’ but satisfied. I didn’t feel like I’d been ripped off.

“So how are you?” he asks…and without hesitating, “Is the van runnin’ good, is everything ok?”

He didn’t give a rat’s ass. Could hear it in his voice. He was softening me up for something. Wanted to sell me something. That kind of ham fisted approach–if it ever worked–was obsolete. And I didn’t even hate this guy. He was who he was.

“Can I help you with something,” I said, wanting to get to the pitch.

Being a low-end type A, he said, “Well, how are you,” more emphatically. I was COMMANDED to answer. I had to BEND TO PLEASANTRIES. I guess he was trained to get me to answer. No dice. I can DiSC with the best of ‘em.

“Did you call to chit chat–or did you need something?” I’m still friendly at this point, and I’m also a little bit curious. Maybe he did call after 15 months, to chit chat. Maybe he was bored, and remembered my wife and I. Maybe he wanted me to testify at the Department of commerce. However, there was no edge or annoyance in my voice. I wasn’t going to make friends with a three hundred pound chain smoking used car salesman in his late fifties. He wasn’t going to be my dinner companion.

So, anyway, he chimes in: “Well, you don’t have to be rude.”

This is enough for me to end the call. My curiosity is satisfied.

Now, he does this all day long. What a miserable job.

How Are You? No, Really.

But it doesn’t have to be that way.

NOBODY is fooled by someone that doesn’t know you that asks how you are. For me, it makes me tense. “You don’t know me, you don’t care yet,” comes to mind. Or, in Godinease: You don’t have PERMISSION to ask yet. Really, as a Realtor and Mortgage guy, an uncaring person trying to pitch me something has asked me ‘how I am,’ twice a week for damn near ten years.

Betcha none of ‘em care. That question–asked by a stranger–sets them off as someone who wants something. From me. Disingenuous and offensive.

But…I’m not offended by someone wanting to make a living, especially if they want to help.

So, if the guy had said, “Hi, Chris, This is Rusty Skills. I sold you your car last year, and we just got another minivan on the lot that I think is a good deal, it’s about $9500, and it has….”

It’s still push marketing, but it’s honest push marketing. I’m not offended by a stranger trying to invade my space. And, he’s given me something of value–a good deal on a new car. He’s gotten to the point, and either i’m in or I’m out. If I’m out, I’m not personally rejecting him, so his psyche stays intact for the next call. I’m just not currently in need of a car. No big deal, but I might tell him what I AM interested in (right now, it’s a low mileage Diesel Jetta or Passat)…and from integrit

Rapport Does Nothing Without Value

Look, I like rapport. I like talking to people as much as the next guy. But how many times has someone OBVIOUSLY been trying to ingratiate themselves upon you? Is there anything more repulsive than a stranger trying to get you to like them? Especially if they have bad intentions. Think about a hot chick at a bar, and her (justified) reaction to the drooling Neanderthals surrounding her. Hell no, they don’t deserve a chance. There is nothing more repulsive than someone trying to get you to like them without having good intentions. You must earn the right to be liked by giving value. And we have AWESOME b.s. detectors. There is no problem with mirroring mimicking and matching.

But seriously–rapport is second to value. Our culture KNOWS you’re selling something. And so there’s no sneaking up on people without sincerity.

*DERN close to his name.

How I’m Improving My Blog.

I’m a little more than halfway through the improvements of my blog right now, and much of the work is behind the scenes.  However…I’ll just share my methodology:

How I’m Organizing My Content To Make It Easier To Find.

  • Consolidating Categories-  We’re merging a lot of categories here.    We’re going to be down to: 2.0, GTD, Ten Day Team, Gtrack (a private category), Podcast, People/Persuasion, Coahing, Goals, Mindset, Mortgage, Best (best of), Tranparency, Jotts, Schedule, CRM, LOSS, Rants, HREU and Lenderama.   That’s down from 35++ categories, so we’re getting somewhere.
  • Related Posts Plugin (or equivalent)-  To Keep The Site Depth Up.
  • 2 Category Per Topic Max + Best Of.  There are a lot of posts that span categories.  Goals + anything else is a big one for me.  But–to organize content, we should put everything in one or two drawers at the most.
  • Title Case For Everything:  This is my concession to SEO.  But really, I’ve learned it just LOOKS better to say:  “How Waking Up On Time Helps Your Day”  rather than: “How waking up on time helps your day.”
  • Certain Posts Get Exlcuded From The Feed-  A lot of posts are just for me.  How many contacts I made, how messy the house is.  Have a category or two to exclude.  You can mention that they are there.
  • “Best Of” Category.  I’m about 25% through it, but I’ve made a “best of” category.  http://genuinechris.com/category/best, to highlight the best content I’ve created.  This is the top 5-10% of the content I’ve made, and a great place to start.
  • Better About Page:  This is coming, I promise.  Probably next week, and it’s set to ‘private’ till it’s right.  This explains how I intend for people to interact with this blog, and what I’m putting up and where.
  • Hire Me Page:  Thanks, Skellie.  (It will replace Privacy later today)
  • SEO Pack on Every Post:  The big benefit that this has is it refamiliaized me with the content.  Even if it does nothing for my SEO-fu, I’m still ahead because I’ve been reacquainted with my blog content.

How I’m Improving The Design of My Blog:

  • Highlighting the most novel stuff:  The Google doc in my sidebar is important; it’s a LIVE pulse on the mortgage part of my life.  It’s updated every day I work, and nobody is admitting how much they are earning (or how much they have, or how much they weigh, etc.)
  • Top Nav Bar:  Seemed pretty basic, but the Prosense Blue theme was cool out of the gate, but needed major tweaks for me to dig it.  At a glance, from every page, people can get wherever I want ‘em to. 
  • Wider-  I’m stuck with fixed width.  I might as well make it wide enough.  700 isn’t wide enough, and if you have a crappy browser, screw you.
  • Planned Sidebars-  Before, I either used Dosh Dosh’s default, or just threw whatever the hell I was in the mood for up. I took a few minutes and thought about what was important, what wasn’t.   I’ve not started executing the sidebar stuff–but I expect to.
  • Different Color Scheme-  Again, picked and I’ll execute soon.  Will be black/white and gray with a ton of pictures. 

I spent some time with a word doc on full screen mode (and yes, I’m in love with full screen mode these days), to plan out where I wanted to welcome people.   I think it’s safe to expect really cool things to come in the future.   

Now…to get more ‘best’ content up….(I have a man crush on Instant Boss…what a focus tool).