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People spend an INSANE amount of time searching for some magic bullet. A “red pill” they can swallow that will give them the ability to make it in business, and life.  Some 2,000 website form that will capture leads.   A $150 a month do-hickey that will make things easier.   A CRM.  Whatever it is, it’s a fruitless quest for most people.

No tool or toy will change them.  I realized this.

There are veterans that bitched about how hard the business was in 2003.  You know, when you couldn’t go to a bar without having to climb over all the people closing their loans.  These people are bitching today, and during the next boom cycle, they’re gonna bitch then, too.  Only then they will be older, fatter and less attractive.  And probably more negative.

Nothing will happen that will make them suddenly become producers, but they will always LOOK OUTSIDE THEMSELVES for the answer…all the while people decide to bootstrap themselves into amazing production.

Think about it.  How many people say “my processor screwed up. ” or “MY company isn’t supporting me.”

How many people say, “I didn’t work hard, I was lazy, and I didn’t give anyone any value.”

Your money in your bank account is a reflection of how much value you’ve given to other people.

Magic Bullets are the Worst Thing in This Industry RIGHT NOW.

People that are telling you that you can do this job easier, with less effort.  This idea is a fantasy, and it’s are KILLING real estate agents and mortgage people.  They are lulling them into an entitled mentality, and creating the idea and notion that SOMEONE SOMEWHERE will make it easy the business for them.  Maybe it’ll be 2003 again, and anybody can roll out of bed and do 5 deals a month.   The idea that there’s some Secret way to just manifest your way into production is dead wrong.

I’m 100% for affirmations, but we don’t manifest stuff, we train our brains to create the reality that we want to create.  We create reality in our head, and then roll our sleeves up and do the work in the world.

You won’t ever make it in business or life without giving of yourself.  Without putting yourself on the line and giving it your all.  Work is sacred, you’re trading your time and your soul to get something built.  There is no substitute for clear thought and hard work.    The notion that some magic bullet can in fact fix your problems is In-SANE.

Instead of waiting on some externality or some different force to make this work, let’s think different.  Grab a pen and paper.  Write this down.  Seriously.

• What are 4 ways I can generate new deals cheaply.
• What are 4 ways to add once business is rolling.
• Who are 4 people you can talk to?
• What skills can I get to maximize my chances.
• How can I improve the way that I do business.
• How can I find business on my own with my own efforts.
• What resources do I already have
• What resources and knowledge can I quickly acquire.
• HOW IS IT EASEIER TO DO BUSINESS NOW THAN IT WAS A DECADE AGO.

Extraordinary intelligence isn’t necessary, as long as you know how to think.

The real answer to whatever slump you’re in is a “ruby slippers” answer.  Dorothy went through the whole kingdom of Oz, and that fantastic adventure without understanding that she possessed the power–the entire move–to get home.  Before you wait on anyone else to do anything else for you, think about your own ruby slippers.  The answers are probably within.

In about 10 days, I’ll be doing a conference call all about YOU doing business RIGHT NOW in this MARKET.

Some Link Heaven:

I was originally going to write a response to Dalton’s ridiculous notion that Blogging is Prospecting.   Funny.  Nothing is prospecting but prospecting.  Blogging MIGHT be valuable…but it’s there to be an advocate.  Jonathan, I dig you and you know that, but here is where I draw the line.  Your post will be up tomorrow.  But then I found this bit of genius by Kitano, and well, a thought that I’d been having congealed, so we’re gonna talk ruby slippers and magic bullets.

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