Comments on: Blogging is Not Prospecting, Or Even Close.

By: Bob Richards

Bob Richards — Sat, 28 Jun 2008 22:17:55 +0000

People are always looking for the easy way out. You are right on–its the bascis–learn how to write copy, drive traffic to a website, create print ads that get buyers/sellers to call, hire telemarketers to get on the phone–its all the stuff no one wants to do so they blog instead, thinking its a substitute for the basics.

By: The Real Definition of Insanity In This Market | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments

Mon, 28 Apr 2008 13:16:19 +0000

[...] I get on someone about blogging (un artfully), the real message was meant to be this: if you only have one widget for getting money, [...]

By: Blogger Spotlight: Chris Johnson | Blog Fiesta

Blogger Spotlight: Chris Johnson | Blog Fiesta — Thu, 24 Apr 2008 22:16:55 +0000

[...] a ridiculously compelling reason for someone from the outside to contact them, or they should simply not blog. It doesn’t have to be hyper-focused, but it does have to have a reason to come back. Some [...]

By: Ryan Ward

Ryan Ward — Tue, 15 Apr 2008 18:14:18 +0000

I think you make a great point - which I think is very solid. If you are new to the business and you start a blog thinking you are going to make money closing transactions, you will be out of the business very quickly. Forget whether the agent is a good blogger or not…buyers don’t find new blogs in the search engines - if they can’t find you, you are not there. It takes time to buold authority online and if you are new, you’ll be one before you get it.

By: chris

chris — Mon, 14 Apr 2008 10:40:08 +0000

BawldGuy Talking »

Also for people that aren’t currently doing 30 deals a year, it’s probably a waste of time. Heirarchy. There are exceptions; a new agent would do well with a rookie type blog. And it would be goodt follow blogs on market conditions/survival. And if you’re failing, blogging ain’t a magic bullet.

On the RE net if anyone dast glance askance at blogging…

By: BawldGuy Talking

BawldGuy Talking — Mon, 14 Apr 2008 04:31:54 +0000

I now understand what you’re saying Chris.

For those whose license still sports wet ink, blogging isn’t the way to go.

Works for me.

By: The Odysseus Medal competition — Voting for the People’s Choice Award is open | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments

Sun, 13 Apr 2008 19:39:44 +0000

[...] How to use demographics to craft real estate blog posts that target your readersChris Johnson, Blogging is Not Prospecting, Or Even Close.Loren Nason, Who is Your Webhost and Why it MattersWade Young, Should You Start a Blog?Steve Leung, [...]

By: chris

chris — Sun, 13 Apr 2008 18:15:38 +0000

REBlogGirl »

Read what I’m saying…not what I’m not saying. A new agent is going to have a hard time being good enough to predictably get clients. I blog. I make money doing it. But I’m not RECOMMENDING that to someone that needs a closing in 45 days or their mortgage is 30 days late. You said it best: If people think they can prospect with content that doesn’t drive qualified readership….they are kidding themselves.

Thanks for the reply, by the way, i’ve been enjoying you for some time.

By: REBlogGirl

REBlogGirl — Sun, 13 Apr 2008 17:18:47 +0000

Speaking from the point of view where I write for 3 successful blogs corporate executive(this one is as a ghost blogger for a Fortune 500 exec, so it may not count), one that promotes a product and a gossip site that generates income from Advertising (No John Chow dollars- but some reasonable money), I think blogging when done right can serve any purpose- it is simply about having a very clear marketing plan for it. Too many people jump into blogging as “opening the conversation with the consumer.” That theory is so 2005. Today, blogging is becoming more of a real marketing tool. We have agents that generate leads off their blogs daily- but they treat their blog like a real estate website with more, better, faster content. This works for them. But their goals all along were to get good search placement, new traffic and leads. If people think they can prospect with content that doesn’t drive qualified readership- they are kidding themselves. Put together an online marketing plan that identifies the goals and the paths that need taking to get there and you can prospect, generate money or promote a product. It’s all in the planning.

By: agentgenius.com- national real estate opinion column » Blog Archive » Roll Over, Secretariat - Why Blogging is Prospecting

Sat, 12 Apr 2008 14:58:36 +0000

[...] This wasn’t Chris’ point, of course. Rather, he was using what I wrote as a launching pad to extend upon the notion that blogging doesn’t constitute prospecting. [...]