RE.NET: This Is The Last Song.

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This is the first second and last post I’ll ever make about the RE.NET. The first one is here.  After this post, I’m gonna give value to practitioners.  I might encourage people to stop bitching, but anyway…I’m still trying to work out my ‘what now|what next’ stuff with fear and trembling.  You praying types, and you California energy types, lift me up here.

Todd Carpenter impresses the hell out of me.  He’s gracious, kind, and he runs Lenderama, a PR5 significant blog that actually adds a TON of value.  He does it without pissing people off, and he remains interesting.  Every time I turn around, I see yet another project that he’s doing.  When he called for contributors, I chimed in in seconds.  I was initially worried about ‘picking sides,’ in the great Substance vs. Style RE debate.  Somehow he’s that rare bird that really does get along with all “cliques.”  He never says a bad word about anyone, and vice versa. 

http://www.stpaulrealestateblog.com/weenie/2007/08/collegiate-cliq.html  Yet here?  He’s funny as crap–without malice (though many people probably perceived malice, because people spend a lot of energy trying to get offended–Al Sharpton made a good career out of following up on that impulse).

This isn’t meant to be a love letter to Tcar.  It’s meant to shake my head at the absurdity of the RE.NET. 

Your Ideas–Not You–Are Under Fire. 

How many seriously bad ideas have I had?  Lots.  I’ve executed lots, too.  Most of ‘em are designed to try to avoid rejection.  Big winding things that beat around the bush if someone should or shouldn’t buy a home (or refi, or whatever) with me.  These ideas were terrible, and the fact that my broker or manager said nothing as long as my desk rent was paid is a testament to their LACK of character.  Basically, if the whole point of a marketing idea is to avoid rejection, pitch it.  It’s probably worthless.  Get your hands dirty.  Bang on doors. 

Because if you don’t…a less balsy agent is gonna be there.

And if you don’t…the client will get a milquetoast agent.

This market doesn’t need me too agents.  It needs mavericks, and if you didn’t get in front of enough people to provide them with AWESOME service.

You will be responsible for the bad service, declining industry, and other nonsense.

You know how grateful I am that someone taught me that I was wrong?  VERY. 

It’s sometimes necessary to rip apart an idea. The RE.NET has a paper thin skin.  Ridiculously bad ideas get a ‘ooh, yeah,’ chorus…while everyone goes broke together.  Bash cold calling?  Hell yeah–score.  Bash doorknocking?  Woo hoo, two points.  Bash Greg? Two more.   Have a vague “2.0″ is idea that says it’s about communities?  2.0 points to you.

Do you have the itch to call someone’s idea bad?  Before you do, take this genuine quiz:

  1. Is the person Greg Swann or Jeff Corbett?  If so, you’re safe..fire away.
  2. Are YOU Greg Swann or Jeff Corbett?  If so, you can’t criticize anything…even though you’re almost always in the right.  Anything you say can and will be misunderstood as hostile.
  3. Is the target of your criticism a “thought leader”?  If so, they don’t have bad ideas, regardless of the money their ideas waste, the time they waste, the false sense of security they provide.  You cannot criticize cool people, even when said cool people may be wrong.  The point of practicing RE.NET is to be cool in the eyes of cool people, not to make money, or increase your personal efficacy.

Nobody wants to put it themselves out there.  Most of us aren’t Russ Shaw.  Most of us aren’t at the level of notoriety that we need to be at to be insanely profitable on the net.  BOCTAOE.   What most of us need to do is to listen to Jeff Brown.  Roll up your sleeves, grind out deals–face rejection.  We are paid in this business for two things: 

  1. The ability to take rejection.
  2. The ability to absorb OTHER PEOPLE’S Money Stress.

The market handles these two roles appropriately–nobody wants either of them, so the combination pays well.  (Think about it: Warren Buffet deals with money stress on a grand scale…)

Are You Here To Give Value, Socialize, Or What?

I’m not gonna revisit this topic again.  I’ve said more or less I intend to.  The RE.net is 70% insular and stupid.  As Morgan Says, echo chamber.  And there’s a poverty of ideas, and encouragement to execute.  Lots of people are fantasizing about how stuff are, but a precious few blogs are out there working to make Agents more dough.  I’m gonna do all that I can to give as much as I can to the people that are driving this country.

THERE IS STILL A TON OF BUSINESS TO BE HAD.
THERE IS STILL A TON OF BUSINESS TO BE HAD.

Right?

ANYONE that is encouraging agents to GO DO…I’m with you.  Anyone that’s telling agents to be cowards, and that it’s okay to whine and whimper?  Shrivel and die. 

I will help people with the balls and brains not to be kept citizens make money and have fun again.  Take shots at me, and I’ll continue to cultivate my own indifference.  I don’t welcome shots–nobody sane does–but I’d totally suck if al I did was become a professional grade ass kiss.   I got enough friends and companions.  Most real estate agents and lenders are failing. Why would I want the approbation of failures? Why would we listen to nonproducers fantasize about the way real estate should be?  I’ve proven that I can produce any time.  What I need to

I am here to give as much value as I can.  I love the spark that makes people want to strike out a path and not be common corporate drones.   I will make that spark burn.   I will give ALL the recognition and encouragement possible to good ideas.    And I want to say this: if you have an idea that is lame, and will cause agents and lenders that follow it to be comfortable-yet-unproductive…

…you will draw GenuineWrath. 

EVERYONE blogging on the RE.NET has some good stuff to give.

Everyone has a mind that works.  Let’s use it, and forget about who said what. 

Seek to improve the quality of your thought, and evaluate feedback based on that method.

And power through Dips.

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In case you’re not reading what I’m reading:

Comment To Email Plugin: Idea Shower (cool idea)

Weekly Review Your Relationship GTD for your relationship…

This week the RE.NET has been devoid of much good.  Including this post.

The Open For Survivalcast.

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Won’t canibalize Dan and put his studio version up, but it has a great guitar open that this misses.  Greg, you’ll dig this guy.   Written in 1998. 

Another one:

And Black Tornado (one of my favorite ones).

 

Huge fan of Dan Bern.  I’ve bought every CD he’s done twice.  Once for me and once as a gift.  An ex girlfriend put me onto him in 2000. 

This might be a rare thing where I can make Jeff listen to something. 

Don’t Follow The Money.

In a serious Dip.  Normal stuff.

In my early stages of helping mortgage people, it occurred to me: don’t they deserve more than a lender doing it part time?  I think they do. 

I’ve got a clear definition of what I want to do–and that’s to help people’s ideas grow.  To help small businesses, and mavericks, and “offices unto themselves” succeed.  I want to make money doing it, but that’s an ~aside. 

I never want to be a “life coach,” or even a “one-on-one coach.”  I  want to create products and services that absolutely, positively make small businesses rock.  The 2.0 world means that

But if I’m going to hold myself out as someone who can help–I know I’ve been there before–I need to hitch my wagon to that star.   Be all in, with both feet, body soul and strength.  Do one thing, be the best in the world at it.

Effort–putting yourself out there to serve–is sacred positively sacred.  The reason that the Mortgage Industry Imploded…was because a lot of people were in it for the money.  Didn’t give a rats ass about the industry, their clients, the people…just 3 out the front, 3 out the back, legal maximum….whatever.

There is something noble about the industry.  People going to war for their clients on everything. 

People being unwilling to be kept.

A TINY spark of creativity at minimum is in everyone in the industry.  I want to help that spark with real good stuff.  Stuff as good and better than what Dave Savage (the biggest non out of touch trainer) is putting out. 

And do I want to stick to the mortgage industry exclusively?  I don’t think so.  What I want to do is create bootstrapping methods for mortgage, insurance, financial planning, and OTHER businesses.

For now, though, I want to sleep.

Lots Of Stuff Happening Right Now.

I’ve got about 4 posts mostly written for my good friends at the Bloodhound Blog. Go over there and check out Unchained. I believe that Greg and Brian have done a TON of work to make sure that they deliver the value they say they are. And no, I’m never defecting.

(Be prepared for a soup storm, and be prepared to survive the other storm that is the new market.)

Big week, because I had a baby. I’m launching New Market Survival Guide next week, and prior to launch I have a PR3 blog. That’s pretty cool. I’m also spending the weekend grinding out NMSG’s first site, Loan Officer Survival Training.  I’ve got an Attorney, a couple of web guys, a CEO, a Relator writing.  I want 2 more writers.  Join me?

Ready to get Lost?

If you are a loan officer or a Real Estate Agent…you gotta be my survival call at 3pm EST on 5/15. 17 Ways …under $10 bucks that are predictable, easy and repeatable to get business that will close in June.

Seriously. It’s not just raining soup. It’s going to be a “tsoupnami” out there. I wish I could go to Phoenix to see Unchained. mmm mmm good.

Thanks to my friends at LifeHacker. Holy crap, a brief mention on a PR8 blog does wonders for your traffic. Tamar, Adam Pash, Gina, and Kevin thanks for letting me bask in your glory for a minute. And believe me:there will be more GTD love coming your way. Let-me-help-you spread the word. And let me ALSO call your attention to my friend Issac. What he and his brother are doing is nothing short of revolutionary. I want it on your radar because (1) I love Columbus, Ohio, and (2) GTD-oriented designers are gonna love what it’s ready for consumption…it’s SO close. He’s putting it up on EC3 today…

Got my twitter addiciton under control.

Got a bunch of projects I’m finishing in the next 12 hours…starting with the reprice of the Thrival Guide. $47.00, and you get more crap. Namely: five assignments EVERY friday so you have a relevant business at the end of 12 weeks. Kids, the time is gonna pass anyhow, so you might as well do something great with it.

The $13.50 experiment had to end, and Tom Vanderwell was the last guy that got in under that wire. I’ve also moved it to Open Office and cleaned up the formatting.

This puts me on more open source stuff than not. XP is the last version of Windows I’m getting, and I do appreciate SP3. I just can’t go where Microsoft is going. I want to, but I get off the train when an OS tasks the CPU with spending more time tattling on me regarding my licenses than actually doing what I said.

Pretty Girls, Jamie Dimon and My Early Twenties

[This is sort of a rambling memoir of my formative early 20's.  For Part I,go here, for part II go here]

My first “real” day at bank one in Heath was unspectacular.  I’d been waiting for the bank to open, and the tellers opened the bank pretty quickly.  My boss had nearly perfect local bank manager comportment.  Everything was right, from an uncreased copy of a new management book on his desk, to his dapper blue suits.  He was aware of some of the ‘stir’ I’d caused, but not al of it.  I was fresh from training–where we had 4 or 5 days of sitting around and reading print outs of power point presentations in a stifling room as someone worked the phones selling her Mary Kay Products with zeal.  Since I’m at least an average reader, I was able to handle 100 pages of 24 point type in less than an hour.  This gave me 7 hours to kill.  My mind went wandering during this time.  I didn’t know that my actions had caused me to be earmarked prematurely, and that people weren’t really hankering for the change that Jamie Dimon talked about.

When I got to the bank–more of the same.  People spoke to me like I was four.  Condescending comments like “you’ll learn,” while simultaneously withholding any useful or  actionable information.    I had a storied (and apparently porn-loving, judging by the computer’s cache) predecessor that had made his way to a closer in suburb of Columbus.  I also learned that there was a girl that had wanted my job, but apparently had not passed her Series 6 licensure test.  For all of the financial services professional licensing tests, if you are literate and have a cursory glance at the material, you will pass.  Unless you’re an idiot that is better suited to operating some type of “register” device. 

The staff consisted of–I think–9 women, the male manager, and me.  There was a crazy Mormon “team leader” that had the mind and mannerisms like Tom Hanks from “Big,” who came in two or three times a week.  His name was Michael Orlando, and is the only person I’ll mention by name her on the blog.  His tenure was only about 10 days longer than mine at the bank.  There was an assistant manager who was a pretty, sturdy, good person for the most part.  A perfect assistant.  She was the boss of the tellers. 

My district manager was in about once every week, and he seemed to be a good guy that trusted my manager.  I met him at the grocery store after the fact and he said hello, more cordial and friendly than necessary.  This was after my team leader’s tenure had ended, and I think he put two and two together a little bit.  My team leader got me fired by having a tantrum worthy of an infant in the middle of a bank.  To this day, I’ve not seen a greater display of immaturity, and I am still clueless as to why it did not work.  I almost sued him for assault, because I believed that he was about to hit me.  Others did too. 

At the training center, I was allowed to dress business casual.  At the bank itself, I had to wear a suit.  Since waiting tables doesn’t lend itself to liquidity, I bought some suits second hand.  They had the second hand vibe to them, but I wasn’t going to open up a credit card to buy a wardrobe.  Besides, I was in a rural part of Columbus, so it wasn’t as if people were going to parse what I was wearing. 

The first day on the job, one of the young women (ah, they were mostly single moms, mid 20′s) interrupted some instructions from my counterpart (the person that also had my job, and had picked through my clients), and said: 

“Hi, Chris, I’m [redacted].”

“Hi, [redacted] how are you.”

“Well, I wanted to let you know that I have attitude, and I won’t be taking any crap.”  She was being both ‘jocular,’ and serious.  She wanted to establish a pecking order, but she wanted to do it in some way that was not hyper serious.  This was how she introduced herself.  I cocked my head, and I said,

“[redacted], is that a threat? “

“What do you mean?”

“I asked you a specific question–is that a threat?  I take threats very seriously, and I can’t see any other way of interpreting what you said.”

She was silent, and my counterpart said, “I think he’s serious.”  She turned on her heel and was apparently crying.  At least that’s what the Assistant Manager had said.  (The assistant manager was the lord over all of the processors.)

Attitude, Indeed.

Having made the staff of the bank an enemy as well as the folks at corporate, I was well on my way.  I was afforded some latitude to do my job, so when the actual selling part started, I did pretty well.  Even though the incentive plan was miserly and typical of regional superbanks, I was excited by it.  $32,000 AND i got to get a check for $500-1000 once a month?  Hell yes.   When I wasn’t selling, I was calculating and recalculating my bonus plan.  $20 for a business checking account, etc. The selling part was straight forward an non subjective.  I sold.

Being 25 at the time, I wasn’t blessed with the judgement I have now, 7 years later.  So I would telemarket (pre DoNotCall), and say, “Hi, this is Chris Johnson from Bank One, I need you to call me back regarding your account right away,” on people’s work voice mail.  This worked marvelously, and when I informed them that no, their money wasn’t stolen, they were so relieved that they would be very compliant towards my sales pitches.  This got me to sell a ton of loans.  About 3 times what the plan was. 

Still–I craved the approbation of the mothers of the bastard children that worked at the bank, and was sad that I didn’t have a lunch buddy.  I tried to befriend the people, but when Survivor is the pinnacle of what they can understand, and I am an odd for not owning a TV, there was nothing doing in that department.  The bank manager was wiser than me and didn’t even begin to fight that battle.   Not until the degenerates bound together and decided to make some sort of apparent complaint on his managerial style.  Les Miserables, Indeed.

Another bit of instructions that we were to make was regarding some IRS reporting rules, and structured transactions.  Any time someone was to get more than $10,000 in cash, they were to be reported to the IRS.  Likewise, if someone was structuring their transactions to avoid this, that activity had to be reported to the IRS.   So when my company had repeated requests from the same person for $9,900 bucks (they had it in their account), I was curious.  I asked–without hostility, “How is this not a structured transaction.”  What I was aiming to know was how this didn’t need to be reported, who approved it, and what to do if I was in this situation. 

This question was taboo.  Something like questioning the veracity of Kim Jung Il’s golf game.  I wasn’t questioning anyone’s integrity, it was in fact, a procedural question. My last sort of ally at the bank was gone.  The manager knew that there were some ‘issues’ with me, but regarded me with cautious optimism.  The news of me exceeding my plan by 50% in the first month, as well as the news of my complaints to corporate hit at the same time.

So I’d: made some single mom cry, peed all over bank one, and sold a lot of stuff.  My demise would come swiftly.  While on paper, it was a plausible resignation, in reality it wasn’t my choice.  At the time, I was too obtuse to know that this isn’t the way you do it.

Fewer Folders Means You Get More Out of Reader

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imageI follow over 600 feeds.  That’s 20,600 posts per month, according to my stats. 

A lot of posts.  And I feel completely comfortable that I’ve read all that I need to, on a consistent basis, in about the order I need to read it.  I am constantly adding feeds willy-nilly to my reader, yet I’ve been able to DECREASE the the feeds that I actually see.

Nearly every post I read has some value to me at this point.  The secret has been very, very few categories.   For a long time I had a ton of categories in my reader.  I had “real estate – best” “mortage-best” and “personal development,” and a plethora of other categories, with the theory that I could batch read when I was ready to read each one.  I got very little out of Reader at that point because I was spending time reading stuff that wasn’t targeted at me, and stuff that was a good try but not great quality.

SO, I changed the way I do it.  I have a total of 4 categories, and that’s it. 

A List:  This is the stuff that I read 100% of, first, and before I read anything else.  I’ve got about 35 feeds, total in my A-List.  Right now “The Art Of Manliness” is about to get demoted to my “B” List.  I try to comment on as much as I can in my “A” list because I’ve decided either the content OR the people are extremely valuable.  Sometimes stuff gets swapped out between the “A” list and the “B” list.  Generally the “A” list has very specific information that  could help me be better TODAY. 

B-List: Oh, having a spot here is important.  Most of the feeds I read are in the B list.  I get through my b-list daily; it’s got stuff I’m interested in (like my brother’s blog), and also more of the fluff (like stuff about the Cubs).  If you maintain 2-3 blogs, you’re probably going to wind up in my B list.  Most of my friends personal blogs are here.  The idea is to be less newsy, and more pure pleasure reading.

Newly Added: Everything goes in my newly added blog for a little while.  Anything new gets dragged into this folder.  I see this sorta when I have time, often on Saturday mornings or during my weekly reviews.  I look at it all when I have time, and make a decision on if I’m keeping it.  Generally, if I add something, I get rid of something else…and everything that gets gotten rid of goes to the….

C-List:  I was tired of adding and deleting the same feeds.  So I made a “C” list.  This is my ghetto.  Once a feed prove that it’s either (A) negative or (B) doesn’t have a lot of new and novel value to me, I throw it in my C-list to be lost for all time.  Open reader, mark all C-list items as read.  I don’t have to run the risk of re-adding things; i can add what I want, and if it was in my C-list it will be ‘marked as read.’  If I notice it gets rid of something in “newly added” i might take a closer look. 

I’ve also made a “me” list to make sure my stuff is showing up correctly as I blog, and I can see comments, etc, as they come in.  That’s kind of an exception and I just scan it all once and go from there.

Still–fewer boxes means that I’m always getting better stuff.

How are you using reader?

25 Things That Are Sacred:

Woe to the man that tramples on that which is sacred.  There is no hell hot enough for someone that promotes the destruction of our species.

Personally:

  1. The desire to connect
  2. The desire to learn.
  3. The desire to help.
  4. The desire to think.
  5. The desire for exaltation.
  6. The zest for life.
  7. The desire for knowledge.
  8. The capacity for delight.
  9. The capacity for joy.
  10. The Feeling Of Gratitude. 
  11. Our ability to love one another.
  12. The impact that a little kindness has.
  13. The desire to improve yourself.
  14. The desire to improve things for someone else.
  15. ANYONE’s desire to make themselves better.
  16. A Desire for excellence.
  17. The desire to worship.
  18. The desire to create art
  19. The desire to create thought.
  20. The destruction of egotism.
  21. The knowledge that today’s methods are temporary.
  22. The opportunity that is there for all of us.
  23. The abundance that this world has.
  24. Our capacity to revere beauty.
  25. The desire to fan the flames of human creation.

First seen at Agent Genius.

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T

This blog is not a ‘mortgage’ or ‘real estate’ blog any more.  What the hell is it,then?

I’m also done arguing with morons on the internet.  This time I mean it.

Being a dad again rocks.  i LOVE my son.

How’s that for a big brother?

From RUBYPICS

Posts That Aren’t Quite Posts:

So baby Ruby is born.  I’m excited, couldn’t be happier.  Love my wife, love my kids, and I love the world that they get to be in.  I’m going to take on more work, and put forth a greater effort going forward. 

For the few of you out there that want to help, you can do so by downloading losurvivalguide.com.  I’m taking it down probably Monday to replace it with the new and more expensive version.  The guts are in this one, and it was great for a first effort, and it’s a clear signal of the path I’m on.

My boy, Jack, could not make me any happier.  He loves his baby sister in the same senseless way that I loved him from when he started communicating.

I’m blessed and lucky to have the parents I do, and the inlaws that I have.  I’m supremely grateful, and gratitude makes things powerful.

….

Twitter is a waste of time, and there’s little upside.  Why?  Because it’s an echo chamber, and it brings people to the least common denominator.  I will use it to post stuff I wanna sell and share stuff I wanna share, but really, twitter is dissipation of clear thought.

More on the above thought:  twitter is at odds with being absolutely intentional about your day.   I made an innocuous post, and someone read it the wrong way.  What’s the upside to twitter?  I know of people that have worked out details on it, but it really is a stream of shouts.  The blog is enough.  I’m a fan of the concept, but really, I don’t like the obligation.

Being intentional about your day, what you think about, and your time is not at odds with success.  And that’s the thing twitter doesn’t do.  When you let people in, you get exposed to ridiculous thoughts.  It’s an echo chamber of the mediocre. There are exceptions, but my mind isn’t currently strong enough to simply ignore the bad ideas.  I get sucked in, and I ponder lunatic thoughts.  No more.

Get L.O.S.T!

I’m launching http://loanofficersurvivaltraining.com on 5/22.  Good times, I think..  I’ll be offering three levels of service to people:

[1] the updated and expanded survivalguide.  Maybe I’ll call it the ThrivalGuide and take Brian’s advice. As Todd says, I’d pay $199 to watch Brian throw up, let alone pontificate on social networking.  The ‘guide’ is a one shot, knock-yourself-out- overture as to what I intend to offer. No support.  The Zillow Marketplace of training.  You come, you buy, you go.  I’m pricing this as a 12 week course, paid at $89 bucks.  60 lessons, each taking 40 minutes.  At the end of this, you’ll have spent 1 workweek designing an unstoppable business.  I’m done with the outline and the first six weeks….so I’m OK with selling it and dripping it out. 

[2] a monthly coaching and accountability program.  You’ll have your day laid out in front of you.  It’ll be ~90/month, but you’ll basically have access to an excellent sales manager that will give you what you need to succeed.

  • Prospecting Scripts
  • Presenting Scripts
  • 180 forms from over 40 combined years in the mortgage industry
    • Daily checkin forms
    • fax accountability forms
    • compliance forms
    • a custom fom generator
  • Marketing Pieces (oh, they work)
  • A business plan
  • Accountability partner set up (and rotates)
  • A goal tracker so you can share online what you’re doing/where you’re at.
  • Weekly interviews with 20mm producers, coaches, and others.
  • Daily motivational messages through a supersecret podcast.

I’ll be promoting this with a high energy, survivalcall  call on 5/14/08 at 2pm EST. 

[3] one on one coaching.  I’m not going to be doing this myself, I’ll get someone that’s practicing and doing 20mm/year.  Live practitioners.  Roughly ~$800 a month.  Be the best.

Lots of lessons learned this week from friggin’ great people.  I’m honored to have met Dan Green, gotten bitch slapped by Greg Swann, and tawlked to the Bald Guy.

Dan said that I can’t roll my eyes when talking about the ‘guide.’  I gotta believe or nobody else will.  Oh, I believe, but I guess I want to preemt the people that will invariably assail me as being a shill…

…Greg Swann informed me that it’d be a good idea to cultivate a sense of indifference. 

And then Bawld Guy and I rapped on transparency.  He’s not into it. 

Had another St. Paul/Demascus experience this week regarding just doing it, having less of a gap between word and deed.  More on that later.

My Jamie Dimon/Bank One/Chase experience will wait a second.

More great stuff coming soon.

Ruby Elizabeth Tuesday Soho Johnson

Just kidding about the name, but here are the first few pics: 

 

Check back because more will be added to this on Picasa (poor man’s Flickr, but my money’s on Google).

Ruby

She’s going in to get…

She’s going in to get hers final to in time for about 20 minutes. Will let you know what’s going on? listen

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