Someone asked me to sign an NDA. Thought I was crazy for sharing my ideas (http://guerrilla.me). Thought I was on crack for not ‘keeping it under my hat.’
Thing is: I could tell you EXACTLY what I’m gonna do.
HOW I’m gonna do it.
And still be fine. Still win the war. Because most people (you) aren’t gonna take any action. And most of my ideas are not revolutionary. An account creation and social media training site. Big Whoop. Oh, it’s a kickass idea. One form propagates to 30 sites.
But doing it–getting it done, finishing it, making it happen is what matters. So I can share it here, and not feel threatened.
Grinding out the damn work. Nobody wants to.
So with that said, I’m going to make a MINT off of Brian Clark and Chris Person..
All while I send them $40,000 and more. (Think about this: have you ever deployed a product that can cause people to have goals of sending you $40,000 and get rich doing it?)
And I’m going to tell YOU how–the cliffs notes–that I’m gonna do it. Because you won’t. Nobody will outhustle me. Nobody on the corner has swagga like me.
They made the Thesis framework. It powers my blogs. And my clients blogs. And it’s a worldbeating gamechanger. I reviewed it here. I wasn’t generous enough with it…because I was pissy about only being able to order one deployment license at a time. There are annoyances that are working themselves out. I’m pissed because EVERYONE bought it.
Here’s how that thing is gonna make me a mint:
I’ve gotten a good start on collecting overlays for Thesis. Thesis is made to be tweaked and customized. It’s made to do different and cool things…and it does a decent job. Kasey Kelly was instrumental in getting me started on this stuff. I’ll have 20ish looks, deliberately putting buttons elsewhere and resizing them.
The second thing: by collecting this work I commoditize the design process. By having 10 aboslutely and freakishly good overlays (I’m at 4), I can sell those themes, do a better job for less money than anyone.
The third thing: $750? For a kick ass website? AND training in the basics (SEO, Running WordPress) AND customization? AND your plugins installed? HOLYCRAP. AND an affiliate program (20%)…?
The forth thing: More stuff to sell. “Insanely Great” products that deliver training and value, and help people sell their own stuff. Social media account creation, ping services, blog writing. If I get my 700-1000 clients (225 work days * 4 a day), I can help them all.
There are details to work out: which CRM, what other stuff, but this is an awesome way to live. My guerrilla.me product will be every bit as strong as this product and they will sell each other forever.
I can spend $2,000 bucks on initial thesis designs, and then $100-150 to designers…for one off customizations that utterly kick ass.
I can make $460…net…20 times a week. And more. ($750 – 40 for thesis = 710 -25 for merch. services = 685 services – 125 for design = 560 – 100 for affiliates (average) = 460) * 20 = 9,200.
Direct sales can drive this. Each client should also retun another $800 gross/500 net/ year.
I believe that thesis is gonna keep getting better at the same rate, and so I’ll hitch my star to theirs for this gig. I can get this stuff done rapidly, and knock this out of the park.
The difference between me is that I’m a sales guy. A hustler. I’m wired that way. I don’t tire of selling people. I’m more @garyvee. I love it. I want to help people plugin to the matrx and help them sell.
I just told you what I will do, and it doesn’t matter. You’re free to fight me or join me. Point is, execution matters. I will outsell your marketing.