Let’s Get Beyond Godin’s Less Annoying: Let’s Surprise and Delight Again & Slay Some Trolls.

What I’m after is an opportunity to amaze at the point of sale. Sonia Simone at Copyblogger hit it out of the park with a recent post on conversion killing.     People don’t have trust.  When they DO buy, that’s another time to make your systems work.  After you have that retail hit of euphoria […]