August 2011

31 Aug The Actual Goal Day

So before, I tried to do too much. This won't be particularly interesting to anyone, it's in the "off topic" category. I don't expect you to care. Now, I'm trying to create an ideal day from scratch. The things to do are: Write Read Exercise Prospect Family Time 4:30-7:30 is the ideal "family...

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30 Aug Perfect Day

What is your perfect day? Have you given this much serious, considered, measured, concrete thought? Have you written it down? I have.  About a million times. I've tried and tried. And I've never gotten close to living my ideal day. I learned why recently, and I'll share...

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27 Aug Generating Leads

It's not hard to follow up with your best customers. Really. It's not begging. Pitching is not begging. You try to refer customers to other customers when it's appropriate. You show what competitors are doing. You help. This stuff you read below might bore you. But, this stuff is a big the...

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26 Aug Why Bother?

Seven months ago, I was stuck haggling $800 websites with Realtors, mortgage lenders and other staples of the rotary club. Some of the checks were more necessary than I thought. Seven hours ago, I was haggling a six figure deal with a billion dollar company. It was...

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25 Aug Simplifilm: Our Overture Is Written

The Overture of Simplifilm is done. I think we've hinted at the next few movements: Clean up operations (solid process messages, etc) Define what a Simplifilm is (and establish a style) Make lead generation & follow up more automated Work our way up to the clients we want (happening) We've established a beachhead...

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23 Aug Clever

Clever is not valuable. Clever is too clever by half. It's too easy. And it's never interesting. What we call clever rarely is. It's suface level insights that don't lead to understanding and behavior change. It's tactics, and not strategy. It's productivity hacks, lifehacker, and that stupid John Tesh lite-rock-for-your...

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22 Aug The Internet Fantasy

I am grateful for most of my clients. At every point in my life, I have worked with better people than I deserved to. Even when I worked with bottom feeders. (Eventually, I'll get to that explanation--the short version: I'm alive by grace and hustle....

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