One of the things I’m not is a designer. I outsource my design work to guys local and not local. I have a good sense of what looks right at the end. I have a thick skin to mitigate the demands of the folks I work with. I have a knack for getting people to compromise. But I’m realizing now that a design interview is critical to the process.
Revisions are where I lose money. Every now and then a project gets in revision hell and has no chance of winning. Once something gets to the fine details, once a client is focused on the teeny things that are wrong, they lose focus on the big picture: Blogs dominate SEO, blogging, done right is STILL in 2009, the EASIEST WAY of rocket your business upwards. The Thesis Theme even moreso. When we don’t get really close the first try, the customer gets honked. I filter the work that comes from my three (freelance) designers before it gets to the customer. More often than not, it gets done quickly. Sometimes, when a customer sends something up, they lose focus.
So I need a design interview, accompanied by a video, that expresses what I want to express in the way I want to express it. Because I’m ridiculously cheap, I have to make it video based, with examples. So I think I’ll sue the Contact Forms 7 Plugin so I can show examples and the like.
More to come.
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