There are a few ideas that I have about improving Simplifilm.
First – that I’m always going to find the best clients I can. That has meant – even when in August – we were booked out 7 months…that we were looking for new clients. Because we knew eventually we’d need them, and some times the sales cycle is a week. Other times the sales cycle is 3 months.
Still more often, people think they have a deadline, but what they really need is a nearly magical video.
I was looking for clients then – when we had plenty to do – and now, I have probably nearly 6 figures that I can harvest from that. More connections than I need. The fact that I was looking for clients – even when we couldn’t help – means that I’m first in line with a lot of great people and companies.
And my competition, bless their hearts, aren’t.
It recently occurred to me that there were more things that we could – and should be doing. For example: we should always be recruiting talent. Even when we don’t have projects. Even when we don’t have something to start on.
We got extraordinarily lucky when we got our first great finds, and we (I) didn’t know how hard it would be to find people at the level we are after.
So here are things we’ll always do – every week…
- Recruit Writers
- Recruit Animators
- Find Clients
- Look for trade shows.
- Talk to Journalists
- Connect people together (for free, because we should)
- Express Gratitude