I used to blog a lot about tools and tricks.
Oh, I was smart.
Here’s the thing: the tools don’t matter. As a salesperson you need about 3 things:
- A place to find people to connect with them. Could be the Rotary Club, Twitter, a forum, or conferences. Could be your blog. Could be some combination of these things.
- A pitch to get in front of them.
- A system for checking in and adding value. This could be index cards, 43 Folders, a CRM.
That’s it. Everything else can more or less take care of itself. You don’t need to spend time optimizing this stuff, you need to spend time executing. People want to spend time optimizing nothing.
The art of the hustle is the important thing. Focus on timing. Focus on adding value – in a real way. It’s hard to do. I want to talk to people daily but I have nothing to give.