Archive for the 'selling/marketing' Category

A Confession about Generating Mortgage Leads.

I am good at lead generation. Really good.  I can do it on the cheap, with a budget, whatever, however, I’m damn good at it.  Always have been, and I’m not saying that to brag.  You’ll see why in a minute.  I have 25 cheap ways I can get leads: [...]

6ix Things An MLMer or Affiliate Marketer Recruiter Should Never Do!

I’ve always been fascinated by MLMs.  I’ve said for a long time that I wanted to be in an MLM.  In theory, they are good, and it’s the kind of game I have won all my life.   I can’t bring myself to do it because of the sleaze factor, the fact that it would dissipate [...]

Rich | Famous | Free | Cool | Popular: What are *You* Going After With New Media?

I’ve been supporting myself now, for a while, of of the income I earn from writing and helping others.   It’s been an utter blast.  And I’m gonna get better at both.   It’s early in the journey.  I’d be doing incredible if not for poking a stick in the IRS’s eye in 1998 and again in [...]

Don’t Follow The Money.

In a serious Dip.  Normal stuff. In my early stages of helping mortgage people, it occurred to me: don’t they deserve more than a lender doing it part time?  I think they do.  I’ve got a clear definition of what I want to do–and that’s to help people’s ideas grow.  To help small businesses, [...]

3 Things That Aren’t Quite Posts:

About Jackson:   Love the kid.  He’s intense, but I love him.   And I’m learning that the more time I carve out for him, the better he likes me.  We live in a low media house; H and I are on the Internet a ton, but we don’t spend more than an hour a week staring [...]

Money is Easy–And Not All That Impressive.

Note: Sharp Stick Fridays is an every Friday Feature where I tear apart the conventional, sleepy wisdom of the RE.NET.   We are taking the behaviors of Realtors/Lenders to their logical end product.  A chance, maybe to channel my inner Housing Panic. We Know What You Take, But What Are You Here To Give? So [...]

Are You A Survivor Or A Victim?

I read this the other day. Blew my mind. 30,000 Katrina Victims are still living in FEMA trailers. Katrina was almost what 3 years ago at this point? And people have not rebuilt?

Then I think of the Real Estate business. I call on agents in their offices, and I [...]

Saying GoodBye With Style.

Reps have been leaving the industry in droves.  It’s been a good time   I personally think Silver Hill is a scummy, scummy company. But then, what do I know? This guy?  He’s not scummy.  He was doing one of the last rep jobs left.  I get this email: To All Silver Hill Clients,I wanted to [...]

Doing Business The Right Way | Self Righteousness

Doing Business The Right Way: Pragmatism, or Marketing? One of the things that we flatter ourselves with is that we are the ones that are doing business the right way.  The 2.0 Transparent “permission” based ways are the ones to go with, and that even further, we are on the enlightened and correct path.  [...]

The Worst Sales Call I’ve Had This Year. (Or How To Waste Good Database Marketing)

Yesterday afternoon, about 3pm, I get a phone call.

Me: “Hello, this is Chris.”

“Is this Chris Johnson?”

“Yes, this is.”

“This is Rusty Skills*–I sold you your minivan last year.”

This was true–I recognized his voice, and I bought a new-to-us minivan from him in December of ‘06. The experience was quick, relatively painless, we didn’t negotiate [...]