in Achieving Goals

Deploy. Improve. Repeat.

I’ve been actively getting away from GTD lately.  I respect the ethos, but what it does is that it forces you into doing something that was important some time ago.  You may have more information now than you did 2 weeks ago when you set and scheduled projects.

I may be pursing goals that are obsolete, and the simple act of managing the goals that were once important makes for a tough time. I stopped pursuing this months ago, and I’m down to one list that I keep and glance at every so often.   (It’s in Evernote and I like the way that you can hit CMD-OPT-N and have a new note and then dismiss it with CMD-W.)  I process occasionally.

I like Brad Feld’s idea:

After the call, my dad asked “how do you keep track of all this stuff?” It was asked in a loving way with a glint of humor and amazement. I responded simply “I don’t – I just let it wash over me.”

That’s more or less right. I’ll get into how I do things soon.  Wash over me. Let it happen, knock it out, let it be, let it go.


The issue has been quality.  I won’t  put out schlock under the Simplifilm name.

I’ve been a bit paralyzed at what to do next, so stuff doesn’t get done as fast as it should.

Not long ago, I decided to redo our placeholder website. Jason and I ground it out in a few days.  What happened was that we iterated in public, and during a 3-4 day period, our site looked pretty ugly.

Didn’t matter a bit.  We put it on a new design theme that we liked, and had the changes made. Now that it’s going, it’s rocking, and we’re getting more leads – by far – than we ever have.

That lesson freed me to understand that I’m going to be improving things.  Getting them done is important.

Be in the cult of done.


What happened was this: we had 270 people see a site that was under construction.

But we got it done. We had 29,000 people see a site that we were both unhappy with.

90 days of traffic with an ugly site.  We were avoiding THAT.


So, I want to do routine follow up with people. It takes time  for people to part with the 5 figures that it takes to get a Simplifilm sold and created.

The messages have to be right.

But they have to be in place first. They have to exist. 

You can’t improve something that’s not deployed, not really.

So, get it out there.  Set a reminder to reevaluate.  Build a loop.

Then improve it.


Put something in place, make a loop.

Set a reminder.

Make something, then plan to make it better.

Deploy, improve, repeat.