Bob Younce at Freelance Folder gives us this nugget:
- One of the ways that a writer can maintain her integrity is by stressing quality over other factors. When I bid on SEO jobs, I tell clients up front that my main focus is quality, authoritative writing, and that sometimes SEO takes a back seat. If the client doesn’t like it, they hire someone else.
- Here’s a dirty little secret about SEO: More often than not, though, quality writing converts much better than poorly-written SEO writing. Yes, you have to be able to rank well in search engines, but if you don’t know the difference between “your” and “you’re,” not many people are going to buy from you.
- The good news on this front is that the search engine algorithms have changed over time to be much more friendly to well-written content. Limits on keyword density are an important part of that equation, and the days of poorly-written SEO content may well be over.
About right, I think. More to come, as is always the case.
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