in Achieving Goals

I Need You To Do This.

We’ve gotten a lot of leads from all over the place.  Often, a new contact comes to our site and starts a message with:

“We have a product that’s identical to _______, we need you to make a video that’s very similar by the end of next month.”

While I call everyone back, I’m always leery of dealing with this sort of person. They are signaling some sort of myopic selfishness.  A false urgency.  An unpleasantness and a demanding personality. I never give them price breaks, and I don’t make any concessions.  I’m happy to let them think I’m a bad salesperson that “blew an easy sale.”  That’s fine.

People that presume we’ll take everyone that works with us, that we’re so hungry that we’ll price compete generally waste my time. If we happen to close the sale- and it’s been this way for everything I’ve sold from mortgages to movies, it’ll be an antagonistic process.

Because, the truth is, life is short.  Dealing with an agonizing customer for $15,000 or whatever it winds up being isn’t worth it.  It’s not worth it to deal with assholes without having the upper hand.  It’s exhausting to have to always be on guard and it’s particularly tedious when your customers say things like “I bet you’re excited because you got to make a sale.”

Assuming that the person won’t want to do business with you is a better way to start. Even when it’s not right, the reflex reaction is “oh yes we will.”  You don’t feel bossed around by someone so you don’t react negatively. Being that “Type A” rarely gets you much.