Our Company had a telemarketing campaign. A lot of people with resetting ARMs were called to tout the new FHA rates (New Rates = 6.0% on a 30 year fixed and below). This was reaching out to rural areas. The calls were set up by some 3rd party service, and basically said press 1 if you wanna hear more.
The ending is the best part.
This was management’s decision and not mine to run the campaign, which has produced good results, while pissing off a lot of the market. The people that are still off of the do not call list provide an interesting slice of Americana.
Edit: his response was justified.
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