One of the things that my Social Media Presence has lacked is some goal. My goal is to collect both people that want to hear what I have to say, and subscribers.
I’ve spent a lot of time just bantering with failure enablers, without doing something that will grow my brand.
And that has to change. Because while everyone knows blogging is not prospecting (it may be lead generation activity, but it is substantively different than the behavior of prospecting–SEMANTICS MATTER). Social networking can be prospecting…for people that are willing to listen.
What I must do is make sure that EVERYTHING leads to one or two pages (set up for A/B testing as kindly suggested by Greg, more PHP to learn), and that those one or two pages are the best representation of me–and what I want–that they can be, tested, vetted, refined, perfected.
So away I go with a big damm ambitious SMP.
I’ll post about it in BHB or Cicrone next week.
Schedule
Batch process.
focus,.
lather,
rinse
repeat.
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