I used to dole out all sorts of stupid advice to people that are smarter than me.
The gist of it was this: “You should add a layer of known complexity to your business for some unknown, possible revenue.”
I’m on the receiving end of this now. Simplifilm should have a reseller agreement, a finance plan, an admin, a this, a that. It’s exhausting and moderately insulting. Most of the advice is something I’ve tried.
The reseller agreement that everyone wants but nobody can close is the frequent one.
I look at one of the companies I love: 37 Signals. They base things on staying convenient for them.
This minimizes energy expenditure chasing receivables and other things. As Simplifilm redesigns its website and web copy, we’re going to take a page here and keep things brutally simple.
We run the company based on what’s working not based on what idiots that don’t have a business as good as mine think that we should do.