Super Basic Marketing Plan for RRN:

Premise:  Must get the business I want in 2.5 hours/day/less.  2.5 hours/day marketing 2.5 hours/day managing = 20 hours week.   Goal:  $25,000/monthly revenue, I keep 40% = $10,000….I get that done and scaled, and we go from there.

This means each week, I bill 25k/4.3 (weeks/month) = $5813.49.    That’s solid stuff, good numbers.  I need to consider some things:

[a] must average something in the realm of $2500/gig so I’m only at ~10ish gigs/month.   This is up from current average of ~$1700.      Less/fewer writing gigs (time, velocity).   More of what?    Develp big ticket type items?  Make a web presence?  Be a jack of all trades?

[b] iterated projects:  I want simple stuff: build a blog, design a campaign, write some Aweber responders.  I don’t want ‘make some sort of database that clients can access + loginto.’  Good developers hate that stuff.

[c]  set a revision schedule upfront:   spec–>revision (planned)–>tweak—>final.

===

OK, that said, that’s doable.  And I can figure out work quickly.    I need to also find more people that can do stuff, but the problem is, I can’t guarantee work right now, and it’s all on an ad hoc basis.

I think that I need to stop implementing; good paying work keeps me from selling, selling is the only thing that gets me leverage.  Leverage is the only thing that makes this work @ 20/week.

[1] sales calls:  minimum 15 contacts/day. (Phone)
5 new (minimum)
5 existing (minimum)
5 misc (wherever the flow is)  This should not take that long at all, really.
[2] linked in questions:  20/month religiously.
[3] Linked in connections: Try to get 10/week w/depth, where depth = ppl. that will hear what I have to say, etc, etc, etc.
[4] blog posts: blog here and blog elsewhere to gett talent.  Blogging around the freelance blogs should be done regularly to get freelancers to register.
[5] email messages & campaign built for aweber.
[6] Do I participate in any boards/rfqs?  I don’t think so.  I stil hate odesk (elance is somewhat better, but the douchebagifiying of the freelance market is why I’m here).
[7]  Project log: what I’ve completed, and make it run in the company blog.
-deadline
-requirements
-date started
-date finsihed
-testimonial.
[8] authority site on small fast projects.

I need a way to make money on bigger projects, but I think I’m going to skip it, and leave that in the freelancer agreement.

I need a better method of  veting people than trying them out, any ideas?

Do I do PPC?  (No for now)

Do I hire sales people? (Could, but a project manager is more important, and I want that role to be revenue based and not salaried).
I need to make deadline dimentia part of my own ethos.  I have to think in terms of scheduling projects with a 2 week otu deadline and doing them ALWAYS in a week.  “We get busienss because we deliver on time, and the deadline for you is alaways early, blah blah.”   Must develop that idea/ethos quickly & impliment for my own fuff.
More later, as is ever the case.  Agile minde tonight.

Hate me if you want for posting too much.

To track:
Sales calls
LI Questions
Blog Posts
Guest Posts
Comments
Quotes
Quotes Won
Projects Started
Projects Finished.
There are plenty of other things I could measure, but this gets it for that component for now.

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