Tim Ferriss, 4HWW, Autograph, done by eponymousx on flickr

We’ve Been Rubes!  Rubes!

So it’s “smart” to use OPM to build your business.

You’re a “sucker” if don’t leverage the hell out of your ability to work and earn.

The underlying message here is this: that there is a leveraged ratio that doesn’t have diminishing returns.   The more money you spend on spinning some flywheel, outsourcing routine tasks, the more of a businessman you are.

You shouldn’t be working that hard.  Have the ‘good life,’ relax, hire people to work for you.  Hard work is dead.   Ahem.

Work “on” and not “in” your business.   You know?  And that is a sirens song.  But the gist is that people are looking to…not work “hard.”  People are looking to escape the workaday tedium and the application of effort that it takes to make something cool & beautiful.

Sure, Michael Gerber has his uses.  I’m not gonna discount the goodness that he’s brought into the world.  Having a path up and an idea that you have to standardize yourself is cool.   But it begets entitlement and laziness.  It takes away from the standard of excellence.

Throwing Money At A Problem = Loserdom

When I read the copy for the Outsourcing Conspiracy, Brian Clark and Jon Morrow understood this.  If you’re not an owner you’re not gonna achieve that standard.  When I call people, I can always tell when I’m dealing with someone who’s ass is on the line.

You don’t leverage yourself because you bring complexity and fragility into your life.  You have to manage people, to chase people with less spark, with a need for security over excellence.  And it’s not possible to do.   It’s got serious diminishing returns.  You might do less paperwork (drudgery), but you’ll do more stress and juggling.

What’s better?  Making $150k a year by hustling and doing the work, say on $180k in revenue?  Or making $180k on $350k in revenue?

When I look at the people I admire they don’t have the same attitude towards outsourcing.   They love their businesses.  They love what they are doing.  And they don’t avoid the work.  They become more efficient, and delegate some of it, but at the core they feel good when work is done & done right.

Getting tinfoil hatty on y’all: who wants you to have complexity?  Folks that sell financial products and services.  The more fragile you are, the more likely you are to take a loan to get you the flexibility ‘you need.’  Flexibility comes with a cost: a background stress load that is always there, and is always creeping into your life.

Flexibility is better than servitude.  The pimps and hustlers get small businesses to have to make poor, moneynow decisions because they are owned by the banks and financiers.

As for me, I’m gonna pay my entire debt off.   I’ll have–tomorrow–a sidebar with what the debt is.  I’ve cut it from $170k to just over 80.  Miles to go though.

This post originally came from the Freelance Sales Blog GenuineChris.com My company is http://flatratewebjobs.com/ go check that out when you get a moment. .

Why Michael Gerber, Tim Ferriss, Are Wrong: Outsourcing Is Complexity.

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