What I’m after is an opportunity to amaze at the point of sale. Sonia Simone at Copyblogger hit it out of the park with a recent post on conversion killing. People don’t have trust. When they DO buy, that’s another time to make your systems work. After you have that retail hit of euphoria…
A dad's advice to himself and his kids.
Tag Archive: competence
Rapport: You Don’t Matter. You Are Here To Add Value
First the X broker has a post about how to run a mortgage company, then I see a Blown Mortgage post about how mortgage shoppers lie. I’ll say this: those people that say ethics and integrity don’t enhance your business are wrong. Those people that say they are at a competitive disadvantage when facing down…
Jack of All Trades Doesn’t Always Apply: Some People Are Just Smarter.
(note: I have a ton of stuff to get out there tonight–maybe a ton of it will become a post, maybe not). Your mind automatically finishes the following sentence: Jack of All Trades…. And we all know that type. The “Experts” on everything, dispensing knowledge without thought, and giving direction of dubious value (but regular…
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