There is really light at the end of the tunnel for me with all of the IRS/etc that I’m up against.  I’m looking at (now) a low five figure debt, and I’m looking at being able to be free of it relatively quickly.  So, it’s time to work harder than I have been if that’s possible.

I’m going to get back to posting my Goals on Google Docs on monday.

The main metrics are as follows:

• +30 Thesis Blogs Sold.
• 40 Guerrilla.ME accounts opened.
• 100 Copies of my Book sold.
• 45 videos made for Guerrilla.ME & Thesis Blogging.
• $7500 month in the rest of freelance business (closing out existing pipeline….stop doing one off jobs).
• 8 Pounds shed. (Been far off the wagon in that area)

Now, I’m gonna post about this stuff almost every day here, I’ll probably exclude it from the feed except weekly by finding some category driven plugin to do that.

There have been some serious bummer growing pains in moving from selling blogs at $2,000 to $750.  I’m still committed though.  The bummers:

1. Expectations: My original article didn’t say what I would get done.  People expected everything from an identity package and letterhead (!) to a much more refined look that comes from multiple revisions.   So I’ll say it now: Custom Header, Cusotm Color Scheme, Custom clean look….plugins and analytics set up, good checklist.  Thanks to Mark Shandrow for finding and using Thesis Open Hook.  For some reason, it Fubar’d the fist time I installed it, and never went back, but now it works well.
2. Videos: The first batch of videos were utter crap.  Not really, but I was stuttering more than Rain man and they didn’t have the pop or polish I’d want.   So I scrapped ‘em.  I started doing ‘em again, this time with Screen Flow instead of Snap Z, and holy hell…what more can I do.  The problem is that the production takes longer.  I think it’ll be worth it…but I’m a little stuck on making ‘em perfect instead of getting ‘em done.  There’s a serious “OMFG its COOL factor with ScreenFlow….but I dropped the ball HARD on the videos this week, stopped selling for a while to try to get caught back up…and am daunted by the task.
3. Paid Wall I envisioned this as a membership site, I got WP-Wishlist to run it, and then realized that this was a chore.  So I moved everything  to rightrightnow.com  I planned on having both the ‘guerrilla.me’ and the ‘thesis blog’ videos there, but it makes more sense to have that stuff all live at http://guerrilla.me.   The camo makes it look and feel more like a traning environment and initially I can sell more Thesis Blogs than Guerrilla.MEs.   The paid wall ate me up, and I should have dumped the videos to a 100-200 MB file and delivered.
4. Script: I need a script that works with thesis to install it and the plugins automatically.
5. Pricing: Existing Blog Hosts Gotta figure out if I want to migrate/upgrade existing blogs.  ALL the problems with DNS/Hassle were with people that I upgraded with existing blogs.

The downside of doing ‘products,’ is the lonliness in the start.