Thinking about an agreement:

I am thinking about an agreement between myself, my freelancers and my customers.

Ultimately, I want the math to work something like this:

-15-20% to project manager.
-15-20% of revs to salesperson.
-35-45% of revs to freelancer
-20-25% to the ‘house.’

I don’t want ‘business advice’ from a lawyer (anyone willing to sit through law school for three years is probably not going to be a kindred spirit), but I see things as needing to address:

Freelancers:

  1. Do they agree to work or not to work with the companies in mind? (i.e. some type of noncompete/buyout)
  2. If they want a permanent job and want to cut me out, what is the $ figure that I need ($20,00 seems about right)
  3. Do they get to resolicit the client, or must it ‘run through me?
  4. If they take the ball and are acting PMs, what additional comp?
  5. Do I run everything through my domain?
  6. What do I do when they refer me another freelancer that is of sufficient quality? (not really a pertinent question that has to do with the agreement).
  7. Bonuses: What if they are early? On time? Late?
    • An explicit bonus structure and presumption that they are early.
  8. Rush fees: If the client requests a rush…what then?
  9. Default. If client defaults, what then? (We probably pay 60% of anticipated revenue upfront).
  10. If freelancer defaults, what are our penalties?
  11. What about revisions? We should price assuming a reasonable amount.
  12. Subcontracting. Can a freelancer subcontract (probably yes, but we have to be fanatical about standards).
  13. Consulting: are they free to help clients, or are they just there as turks?
  14. What kind of reporting is required/status updates?
  15. What is the penalty for not delivering on time?
  16. What E&O are they required to carry?
  17. What do we do if they learn that they can’t complete the project?
  18. Do we own the code?
    • Yes.
  19. For reuse only or for general use?
  20. Does freelancer get right of refusal for projects from same client?
    • Yes, and a bonus; we charge the client extra for this.
  21. What if the client is “super happy” when we run the scheduling?

I don’t know that this is exhaustive, but if we implement a process that looks for problems and adds stuff to an agreement (remembering to write down stuff when there’s even a vague feeling of tension). There are some things that I want to do to honor freelancers and the contributions they make, and there’s obvious & natural tension between this and that.

Otherwise, things are going well. My goal is then to bill about $17,500/week of which I would collect 20-45% of. I need a competent project manager.

Onward.

Money Doesn’t Lead | My Biggest Personal Development Lesson of 2008

2008 was a very good year thus far for me. I’ve lost weight, I got (inasmuch as anyone is able to) clear of the IRS. I resumed writing again on a daily basis, I learned a little bit of PHP, and I discovered the Hold Steady. But the real thing about it was changing my attitude about money. I think, permanently.

I used to see money as finite, and something that ended at a specific time. The money from this ($closing) goes to pay that ($bill). So if I had a windfall, my mind would ‘prespend’ it in my mind. And consequently, I had my bills paid, but I never had the reserves that you want. I saw money as something that was abundant, but finite, or linear. Money was a drug. No flow. And in the mortgage business, I’d know that I was going to have significant money, and for all my life, I’d manufacture (unnecessary) purchases or services that had to be bought[1].

And that’s no way to get wealthy, because the real secret is stuff is clutter, and almost all of it is unnecessary, and almost all of it leads to dissipation. Even magazines telling you to ‘simplify’ like ‘Real Simple,’ suggest that you buy more stuff to do so. Diminishing returns.

Having the IRS’s boot on your neck makes you adapt in ways that you wouldn’t otherwise. You learn to do without, and you can still have peak experiences…without quality cashflow. I learned to manufacture income without the help of vendors or expensive systems.

This is a long way to say that money doesn’t lead. It’s a cliche, but you have to create something beyond money. In Built To Last, Jim Collins says that money isn’t the purpose of any viable business. It’s necessary as oxygen, but men don’t live simply to breathe, we live to create and to extend our horizons. Money doesn’t lead. It follows.

The Owens 2008 campaign was started with the premise that “once we get money, things will rock” (things ARE rocking by the way without near enough money). The real premise shoulda been ‘things are rocking.’ We wanted to raise money to get the message out, when we shoulda thought “How can we kick ass without raising much money.” [honk and wave, baby] The candidate (small ‘l’ libertarian constitutionalist) is killer. I’m proud to be able to work with him if even in the limited role. But we all made a mistake and thought of money as a solution to the problem. Money is part of what’s necessary, but waiting on it to come is insane. And this campaign taught me that lesson again. [[note: there is still time to turn it around if I will]].

Deepak Chopra says [paraphrasing] that when you chase money, it runs away, but when you chase wisdom, money gets jealous and chases you. Some men can chase money successfully. These are the same douchebags that only exist for it, and are slaves to it. The people that rocked the subprime crisis, and the floor traders in New York. The folks that want to get over on anyone that they can. It’s not that I’m more moral, it’s that I can’t exist with that kind of stress and tension. Money is generally nothing to yell about.

Create The Vision First

What I am creating is different–I’ll be tracking numbers, because numbers tell a story (and as Drucker says, what’s tracked gets better). I’m bringing people together: Salespeople, Freelancers, Project Managers, Companies. I’m creating an ultralight, ultra fast way of getting things accomplished. There will be little to nothing ‘new’ from what I’m making, except for the eye that I have on further automating this project.

Salespeople always want something novel and ‘best of breed’ to sell. I am interested in selling ultra-talented freelancers to great companies. I don’t want to be a ‘placement service,’ though I’ll need a release valve for that sort of idea. I want to be a service provider with iterated small accounts.

Project Managers: Need work and need to be able to find meaningful jobs that eventually end. The incentive to ‘always extend the scope,’ in order to preserve an income or job. We want to eliminate that by having short, fulfilling projects.

Freelancers: are the core; honoring the people that are saying ‘screw you’ to being kept citizens is what made me create LOST and is as close to a raison d’ete as I have. The people that are adding value need to be treated like it, and the work and value added, not the ‘time spent,’ are the key metrics of this. The ‘time spent’ ethos that Odesk (and sadly, increasingly edesk) has is another control and obedience test. Insidious, whatever force creates obedience tests all over.

Companies: I love me some capitalism, and getting a channel for Companies to access the elite geniuses that are already in existence

Creating something that automates that, that isn’t ‘elance’ or ‘odesk’ but honors quality people, companies, salespeople & PMs is/can be my ‘contribution to the body.’

[ [1] a side note: how many things did I buy that would pay for themselves with just a closing…I should post on the Arrogance of Vendors because Greg Swann is right: nonpractitioners have the most snidely condescending attitude towards practitioners…i.e. you’re stupid if you reject our service]]

The terror of “almost done”.

This blog is “almost done,” which is to say that it’s “sort of started.”   Having this blog hang out in “almost done status” for the two weeks it has been like that is an embarrassment to me, and it reflects how far of the GTD wagon I fell.   That said, it’s easy enough to climb back on, and it takes less time each time to do it.

“Almost done,” when you’re billing is cheating yourself and others out of your work.  It’s a coward’s refuge.  Getting something done, and then moving on is a (?the?) key to success in this world.   Perfecting things endlessly is something that lets you off the hook for ever finishing something.

It’s a form of procrastination that is insidious because it doesn’t feel like procrastination.

So, that said:

This is the thesis theme, and I’m comfortable changing the CSS directly, but I’m going to

(Top Nav)

1.    Decide on Top Nav bar items/categories.
2.    Create header image in photoshop.
?    Find non hateful picture of me or take one w/isight.
?    940 X 240  ‘instantly’ tell us WTF this blog is about.
3.    Decide on categories.
4.    Learn ‘right way’ to do it to take advantage of thesis’s planned & future functionality.
5.    (sigh) RTF thesis manual.
6.    Decide on top element (thinking: let’s get it down a bit, the width and height).
7.    Learn where to resize youtubes (not hard, haven’t looked @ where in a while).

(Styling & Design)

1.    Create some ‘outside’ side bar distinction (thinking brown, but that may be b/c the thesis originals are there)
2.    decide if I want to be the same typeface (I don’t think so, but we’ll have to look).
3.    Add everything into the ‘correct’ way that thesis likes.

(Functionality, Navigation & Content Organization)   Note: Divide into 3 sections.
1.    Decide on Top Nav bar.
2.    Update plugins to match current plugin list for people.
3.    No more than 8 categories, preferably less.
?    Sales/marketing
?    GTD/Productivity.
?    Family
?    Andm more.
4.    Add Disqus.
5.    Add some type of ‘stumble’ type thing.
6.    Create haven and list of all sites I’m on for people to find me (sidebar)
7.    Create logos of all networking sites that are the same width.
?    For my ‘contribution to the body,’ make ‘em in standard widths while I’m doing it.
8.    Get ‘related posts,’ working well again if it’s gone (I think it’s gone, its’ a ‘css’ change)
9.    List elements I want on sidebar, including some sort of ‘google docs’ widget for weight loss & dough earned; some type of dashboard.
10.    link to RRN as soon as possible.
11.    Create BHB type of sidebar intro.
12.    Decide if I want “big ass video/image rotator” where it is.
?    Decide: why not have two of those bad boys.
13.    List Pillar Posts that I intend to write and finish them (ahem.  Survival Manifesto, Ahem).
14.    Have something to key in on most popular posts over X timeframe.
15.    Create blogroll of exemplary blogs in each category I cover (real estate, GTD, etc) with some look that’s better than a link.
16.    Create offer that you can’t refuse.
17.    Create ‘guest posting’ schedule & ‘linkbait’ schedule.
18.    Hide or improve posts that are muddily written (a good 40-70%).
19.    create tag cloud/tag list.
20.    Get ‘tag suggest thing’ or equivalent working.
21.    Make video demonstrating functionality of this puppy.

Make Ad in RSS feed.

Finally: Promotion:

I think with this blog, I mostly will let it be self promoting; I don’t need anything other than a running conversation here.  When I start RRN, the blog will be the promotion part of my empire–I’ll do something like 5 comments a week under GC.

Let’s go kick some ass.

GTD and Ubiquitous Capture.

My prediction is that the jerk faces at GTD agenda will comment in this blog. They have some sore of ‘autocomment’ thing turned on and it annoys the everlovin’ piss out of me. Evertime someone dares mention the phrase ‘GTD’ their spiders find it and make a post.

But I digress.

The real point of this is that I have an acute need for ubiquitous capture and listing. It has to be lightweight, and I have to do it regularly. And there’s the rub: doing regularly feels like a tether that I fight.

Right now, I have a ton of billable work for a ton of great clients to complete. And I have to clear that deck before I can grab my next batch of billable work. All told, I have probably 20 hours of work to do, but it’s spread out among 9 distinct projects. And it’s the niggly little details that absolutely eat me alive. I’m GREAT at getting a ball rolling and started, I’m not GREAT at polishing off details.

I need a (printed) list next to me so I can make sure I stay productive, and I need to write and rewrite my goals down each day.

Once the Election is over, I’m going to focus–and not allow myself to be diffused. One–maybe two–projects is it. And that will suit me fine, because I have the guts to focus.

Not focusing is a coward’s choice. I used to think it made you more secure, having ‘multiple streams of income.’ Not so much anymore. I think that it’s stupid–it’s a way to make sure you stay a mediocrity.

At one point I was deriving income from:

Not to mention blogging at places like http://bloodhoundblog.com, http://lenderama.com, http://mortgagecicerone.com, http://blownmortgage.com, http://activerain.com/newmarketsurvivalguide.

You’d think there would be a certain safety and comfort with six different ways of being paid, and a dozen more to promote myself. But it isn’t really secure–there was an endless amount of detail to manage, and an never ending stream of stupid tasks that I had to do, along with the ‘overwhelm excuse’ built into an unsustainable pattern. There’s also a certain cowardice in not taking a tittle shot, and seeing how far it can go. I’m still doing too much stuff I’m still stuck with it (though e-books is truly passive at this point, and I plan to write another one). Managing the tension between it all is difficult–holding on to unprocessed tasks (especially in the ‘doing websites for realtors’ category) blows.

This was about the time I fell off the GTD wagon (of which David Allen says falls off all the time). I have to get a new ‘system’ that works for the way I do things right now. Have to.

So what I’m thinking is this:

use K-notes, pen and paper and RTM? to manage stuff; use “google docs” to manage individual projects. I can get in the habit of hitting “F4” which takes me to the dashboard more or less instantly.

Have legal pad next to me as well.

Once a day, organize & centralize it.

Lather, Rinse, Repeat. I’m doing this daily so nothing surprises me.

I think very soon I’ll be using Heap & Torch. I’ve given them extensive runs, and they do most everything I like (including setting up Gdocs). Exporting is something I’ll have to learn, but it looks very promising. I hope Ben has the sense to stay the hell away from the FIRE businesses.

I love Icosales, and would implement it gladly if there was more time and energy spent on the user interface–or if I had multiple salespeople–or if I I was a mortgage guy. I’ll keep checking their interface, and if I get to the scale I want, we’ll do it.

50 something days till the election…then I can most of my projects, winnowing down to 2.

That’s the brain dump.

I have some substantial posts to be posting about.

Selling Strategies…Notes.

Next thing: Selling Strategies.

That’s the tricky part of what we’re trying to do here, right? I mean starting a consulting firm with nothing but a PC/Dream dream…and insisting on doing small projects, with a rapid deployment ethos.

That’s a novel thing to do. I am going to have to create a process that ‘heals’ itself. What I’m selling can be replicated, but having organizational knowledge and a high ‘give a shit’ factor is nothing that can be faked.

I do give a shit. Always have, at my core. My results and effort have at times been uneven. That’s called life. I did the mortgage and real estate thing for five years without having my heart in it. There is a TON to like. The people, the job, the microcosm nature of what you do. It is a blast. And, I never plan to leave utterly.

But, the job of being a Realtor, Mortgage guy was always a means-to-an end thing. In my core I wanted to create and write, and the practical/cowardly part had me on the conventional path. I still love lots about it. I will always write at Bloodhound and try to call OODA/other issues to the attention.

But Selling Different:

[1] I’m taking a defined position. Small vital projects done by fiduciary talent. This will work for two reasons:
a.) the small projects are easy to find–because of uneven work-flow distribution.
b.) freelancers working on their own high and awesome projects can be engaged briefly and for a low-cost-relative to their talent. They need cashflow, but also desire operational flexibility. Also: not being officially tethered is an important distinction.
c.) starting freelancers need work to make the jump, and there will always be transitional people. (Do I want them??)

[2] This doesn’t mean I don’t take other work types. It clearly means I never pitch them. I can (easily) support myself setting up blogs for Realtors @ 1500-2500 a pop * 3-4 month. Never a shortage of that business, and with the tutorial stuff I’m capturing on video, it’s an increasing value proposition (thanks Aaron for that). Average Joes are getting multiple deals using basic tools, and ordinary execution. Friggin’ cool. There will be byproducts; I certainly don’t want to be in the ‘placement,’ business, but a $20k buyout will more or less be a reasonable (nay, low) fee for fiduciary talent–and

[3] Bidding on contracts with a guaranteed 100% deadline performance record is way different than bidding on contracts as a way to weasel myself into a firm and start sucking on their teets. Admitting: we’re here for limited engagements gets something out of the way. We’re not into ‘many’ things, we’re in one camp, firmly. Short contracts blow up the implied accusation Like Realtors who take a listing overpriced (and then hammer the customer to get a ‘reasonable price’), lots of contract firms weasel their way into a company with a low bid, miss the deadline and then the client is stuck. I want a contract that is ultra simple, but has severe penalties for me if the deadline is missed. (And the asset/player).

[4] Lead sources: No limit exists–top of head:

  • -twitter
  • -linked in.
  • -cold calling
  • -business journal scanning.
  • -craig’s list
  • -earned press.
  • -networking in CMH.

etc. I can create a decent plan/program that gets us started. I’ve got to learn about getting specs, and I’ve got to get trustworthy assets in that vein. I’m better than the average guy.

[5] Spaces:

  • Right now, I can field requests and get talent thrown at someone pretty quick in the following areas:
  • Writing
  • PHP(LAMP)
  • Sales People (for hire sales folks)
  • Design (primary asset is an unquestioned talent, but is also got professionalism issues that they are well aware of)
  • Development.
  • Fixit stuff (networking)
  • Rails development
  • CSS/WordPress/Etc.

That’s more than enough breadth. I might cut it back a little bit, but the niche is getting ridiculously good people ridiculously fast for short term gigs. The small project boutique, not the race to the bottom.

That’s enough text for now, it’s time to churn content as fast as I am able to do it.

Right Right Now Notes.

  • Right Right Now Notes:

I’m going to call my business ‘right right now.’ Maybe write right now. Dunno. Not super important TODAY. Focus: I delivering short projects on short deadlines with an increasingly good basis. I’ve been doing similar work so far, and I don’t have a system in place to ensure that we get things done fast. I’m improving–but there is only so much someone can do ad hoc.

These are all things I’m almost thinking. I may change my mind about some, all or most of these ideas. First of all, not being the cheapest is not going to be something I changed my mind about.

This is mostly ‘attributes,’ I’ll do one on sales strategy (cruise monster, offer project work in lieu of jobs, etc).

Starting Point ideas/brain storm (some well thought out, some just whittle bitty ideas, still cooing and puking)

  • instant return. profitable as a JOB by 9/15/08. 3 jobs in by then. find work now, find work before business cards are printed. Sales focus first.
  • No investors, partners. Collaborators and advisers, sure, but it’s my ship, my time to rock, my dream/idea.
  • 100% high quality, known & vetted freelancers. No race to the bottom, only quality assets delivering the work.
  • need: freelancer vetting process
  • ability to throw 100 hours a week at a given project with quality people.
  • focus on LAMP with the “P” being anything from Rails to python to whatever.
  • Some design and writing.
  • A good, trusted place for quality workers to send and profit from overflow work (possibly)
  • Create gitomer type kick ass elevator speech. (maybe Christina can pitch in)
  • Freelancer gets an average of $100/hr++
  • 100% of the time, never, ever, ever, under any circumstances take hourly projects.
  • Get a crystal clear spec in the beginning.
  • Charge for changes suggested by the customer.
  • Get a timeline established and agreed to within X of taking project.
  • Have a 1 strike-and your out process for missing deadlines. “none of our remaining people have ever missed a deadline.”
    • have some sort of system for personal emergencies that allows us to swap assets

        - point is: company never misses deadlines.

  • Collect greater of 50% or $2500 in the beginning. Once rep established, collect more.
    • Easier to find paying clients than it is to collect from douche bags
  • Have a project average of roughly 30 hours to completion and $6,000 net.
  • All people are 1099’d as legitimate contractors.
  • Roles:
    • Sales People (find work, negotiate prices and contracts.)

        - Spec Writers: Can be sales people, the people that get the job order or tech lead/asset.

        - assets: people that do the work that runs the business.
        -         evangelists: find assets.

  • Requested assets get an additional 20% in some cases, with 10% extra going to freelancers, 5% going to evangelist. (TBD)
  • Contract will not obligate an asset to be used, but that’s not super strong.
  • In demand assets get their rates automatically increased.
  • NOTHING HOURLY. REUSE WORK, DELIVER A KICKASS EXPERIENCE.
  • Agreement:
  • Assets will have fanatical devotion to hitting deadlines.
  • Deadlines will be realistic.
  • Unrealistic deadlines will have premium prices of +75%.
  • Unrealistic deadline is 60+ combined hours in the first week.
  • All cost of researching EXISTING systems borne by client. i.e. if we have to research a company’s old code, that is the only ‘hourly’ project.
  • We can outsource functionary shit, but never architecture/design high end stuff.
  • All passwords delivered & code with reasonable comments (what it does, mostly).
  • Collect at spec, and have clear agreement that is simple and easy to understand.
  • TODO: Get Bonded/E&O.
  • Single proprietorship (leaning towards. Name on the door, ass on the line. LLCs are pseudo protection, and my assets are under lawsuit threshold).
  • Avg. project is closed out within 20 days.
  • Noncompete:
    • 18 months from when we found a job asset and company must buy out at $20,000. Not a big one, but one to keep us from being eviscerated.
  • Agreements
  • Deadlines: Core of our business. missing deadlines is huge.
    • Negotiate realistic deadlines. Negotiate realistic deadlines.

        -        Once deadline is hit, do it again

  • First time assets get hounded by me. We need to get progress reports.
  • Assets are graded based on:
    • Client rehires
    • fiduciary values (must care deeply that the client has good tools)
      • DEFINE FIDUCIARY VALUES
    • client happiness
    • communication with team/client and internal.
    • deadline delivery.
    • on budget.
    • Client interactions
    • Referrals of other assets (bonus system/residual must be in place)
    • economy??
    • finding opportunities for work for us??
  • Assets must have:
    • linkedin 6 months old or older in active use
  • Written process that we are held accountable to and that improves!!!
  • “How did we do” after each job, reviewed and process improvements created. 6 sigma.
  • Process must manage expectations (skill)
  • We want to be “ink dry-to-go” within 24-48 hours.
  • How do we make it easy for people to buy our people….?i.e. channels that need to be open, ways to order?
  • We don’t have a ‘bourse’ of commodity coders. No no no no no.
  • We are ‘cheaper in the long run because we’ll make your stuff work together’.
  • Process made crystal clear:
    • Agree to engage us.

        -        Get spec &         Send check.

        -        For new clients, spec-work = billable (again: easier to find a new client than to deal with dickheads)
        -        Register asset (to enforce buyout.)
        -        deadline clock starts…
        -        Work done.
        -        mile stones all have ‘approval & payment deadlines,’ when next deadline up.
        -        each milestone paid prior to beginning of next one.

  • clients get credit = to 125% of their last bill.
  • We must qualify clients to ensure that they can & will pay.
  • Assets Find opportunities naturally.
  • Have assets perform without rancor
  • We don’t want assets financially dependent on us unless they are ‘money drunk, ‘ and then we can deal with as needed.
  • Have this be based on finding short term jobs.
    • Our assets are free to meet one another? collaborate? not a company…but anyway.

Intellectual Property: We’re work for hire with rights to repurpose source code.

RRN= us client= them.
–client gets original code w/rights to reuse.
–author gets no residual|nothing is due after contract is paid to RRN.
–coder can reuse.
–RRN and Client both gets use of code. All are negotiable; not a principle matter, but we want to have understanding of who gets what and when.

More to think about, i’m certain.

The Journey: Starting a Truly Helpful Membership Site.

image.png

I’m not there yet.  I’ve sold several customers, but I’m not where I want and where I need to be yet with http://loanofficersurvivaltraining.com.

I’ve been talking to http://timandjulieharris.com (Tim) who runs a successful membership site, along with his wife, teaching Realtors short sales, good mindset, and other nifty things.  I’ve got some intentions and goals–mainly to create an information service that LOs (and realtors) can pick my brain ala carte, for cheap.

This week’s goals:

  • THIS WEEK…work hard enough to get 10 new clients. 
  • GET the offering pages (/classes, /store 100% done).
    • DEADLINE: TOMORROW NIGHT.
  • Be consistent on Podcast/blogging.

I don’t want to be forever working on the site, but really, there are things that I need to do and put up immediately.

I’ve gotta do and live a personal schedule.   It’s time to be a Bawld Guy and just DO it.  I think that it’s going need to look something like this:

image

The morning routine consists of:

  • Morning Pages (google artists way morning pages)
  • Affirmations/Prayers/Devotional.
  • Burning through my reader feeds.  (goal is to not touch reader often)
  • Writing My Goals Down
  • Reading my goals out loud
  • a tiny bit of moving

The family meeting consists of:

  • a check in to see that H and I are on the same page.
  • some GTD for house stuff.

This could use:

  • Daily Review/GTD process time.
  • Cleaning/house time.  That’s probably assumed@ 5:45.

It shouldn’t generally take 1/2 hour to record my podcast; it’s meant to be 3.0 minutes.  I’ve also got 3-4 generic podcasts ready to roll with for days that I’m behind.

This seems to be on the cusp of a tenable schedule; getting up in the morning is going to be tough, but not when I have the opportunity to create value for loan officers.

Finally, incase you don’t have my stuff on your Reader.

Aaron is his usual earnest and talented self.

Failure IS OK.  (I was going to riff on why I let my kid fall down here.  I do.  And I will.  And screwing up is OK.)

A guest Poster at CopyBlogger goes all Ecclesiastes on us, to give us fresh content.  (summary: tell stories).

Dan Green, You Cool Dude.

image.png

imageIf you have the chance to talk to Dan Green, do it.  Period.   Wherever/whenever he summons you.  I got the call one Monday morning not too long ago.  He happened to be in Westerville not long ago to speak to the Real Living people about being a superstar blogger.

Since he gets DEALS out of his blog, hey, he’s qualified.  Major kudos to Harley Rouda, JR and company for getting him to show up and talk.   While I’m talking about Harley, I’ll say that Harley should can his relationship with his in house lender.  It may make you some money, but it costs you transactions and destroys your culture.  But I digress.

I learned  about his business and talked too much while we had a cup of coffee at the church of St. Arbucks (a pleasure I rarely get these days, and sadly, don’t miss).  He was selling me on the benefits of the Salesforce-driven MyLoanBiz, and he got me really curious. 

Anyway, I was sharing with him the Survival/Thrival Guide’s takeoff and I was a little bit sheepish about it.  I rolled my eyes…still in a little bit of shock that cool people like Tom, Tony, and Brian said nice things about me. 

Quicker than a jab from Sugar Ray Leonard, he said, “No.  Don’t do that.  If you don’t believe, nobody else will…if you think it’s stupid, don’t do it.”

OKfine.  He’s right, of course.  I don’t think what I’m doing IS stupid.  I do think 25 million dollar producers can become 30 million dollar producers by using it (or become 15 million dollar producers that work 10-12 hours a week, the path that I dig, cause I got me some new peak experiences).]

Not Quite Damascus, But the Combined Impact?

That moment may not have been an epiphany on the road to Damascus, but it was maybe like the first time you ‘get’ Dylan.   You can’t ever doubt yourself–because when you do, everyone else will too

Between him telling me to believe, and Gregg Swann telling me to cultivate indifference…I’ve got a lot of insulation from the idiots zealots and losers.  And that’s the reason to stick around the RE net.  Spend less time thinking stupid and un productive thoughts.

But what to do with the cognitive surplus that remains from not working on getting the approbation of dimwits?

I’m sure I’ll think of something.

….

You’ll see the sidebar has changed.  Note that I’m doing a call next Thursday.  It promises to kick ass.

In case you don’t read what I read?

Freelance Switch: 12 Great Ways For Freelancers To Increase Leads  HEY RE. NET.  THIS CRAP WORKS! 

Positivity Blog: Set a Great Example for your Children 

And my children?  That reminds me, I have to keep Jackson Potty trained.  So time to take him for his midnight run to the loo.

Pretty Girls, Jamie Dimon and My Early Twenties

[This is sort of a rambling memoir of my formative early 20's.  For Part I,go here, for part II go here]

My first “real” day at bank one in Heath was unspectacular.  I’d been waiting for the bank to open, and the tellers opened the bank pretty quickly.  My boss had nearly perfect local bank manager comportment.  Everything was right, from an uncreased copy of a new management book on his desk, to his dapper blue suits.  He was aware of some of the ‘stir’ I’d caused, but not al of it.  I was fresh from training–where we had 4 or 5 days of sitting around and reading print outs of power point presentations in a stifling room as someone worked the phones selling her Mary Kay Products with zeal.  Since I’m at least an average reader, I was able to handle 100 pages of 24 point type in less than an hour.  This gave me 7 hours to kill.  My mind went wandering during this time.  I didn’t know that my actions had caused me to be earmarked prematurely, and that people weren’t really hankering for the change that Jamie Dimon talked about.

When I got to the bank–more of the same.  People spoke to me like I was four.  Condescending comments like “you’ll learn,” while simultaneously withholding any useful or  actionable information.    I had a storied (and apparently porn-loving, judging by the computer’s cache) predecessor that had made his way to a closer in suburb of Columbus.  I also learned that there was a girl that had wanted my job, but apparently had not passed her Series 6 licensure test.  For all of the financial services professional licensing tests, if you are literate and have a cursory glance at the material, you will pass.  Unless you’re an idiot that is better suited to operating some type of “register” device. 

The staff consisted of–I think–9 women, the male manager, and me.  There was a crazy Mormon “team leader” that had the mind and mannerisms like Tom Hanks from “Big,” who came in two or three times a week.  His name was Michael Orlando, and is the only person I’ll mention by name her on the blog.  His tenure was only about 10 days longer than mine at the bank.  There was an assistant manager who was a pretty, sturdy, good person for the most part.  A perfect assistant.  She was the boss of the tellers. 

My district manager was in about once every week, and he seemed to be a good guy that trusted my manager.  I met him at the grocery store after the fact and he said hello, more cordial and friendly than necessary.  This was after my team leader’s tenure had ended, and I think he put two and two together a little bit.  My team leader got me fired by having a tantrum worthy of an infant in the middle of a bank.  To this day, I’ve not seen a greater display of immaturity, and I am still clueless as to why it did not work.  I almost sued him for assault, because I believed that he was about to hit me.  Others did too. 

At the training center, I was allowed to dress business casual.  At the bank itself, I had to wear a suit.  Since waiting tables doesn’t lend itself to liquidity, I bought some suits second hand.  They had the second hand vibe to them, but I wasn’t going to open up a credit card to buy a wardrobe.  Besides, I was in a rural part of Columbus, so it wasn’t as if people were going to parse what I was wearing. 

The first day on the job, one of the young women (ah, they were mostly single moms, mid 20′s) interrupted some instructions from my counterpart (the person that also had my job, and had picked through my clients), and said: 

“Hi, Chris, I’m [redacted].”

“Hi, [redacted] how are you.”

“Well, I wanted to let you know that I have attitude, and I won’t be taking any crap.”  She was being both ‘jocular,’ and serious.  She wanted to establish a pecking order, but she wanted to do it in some way that was not hyper serious.  This was how she introduced herself.  I cocked my head, and I said,

“[redacted], is that a threat? “

“What do you mean?”

“I asked you a specific question–is that a threat?  I take threats very seriously, and I can’t see any other way of interpreting what you said.”

She was silent, and my counterpart said, “I think he’s serious.”  She turned on her heel and was apparently crying.  At least that’s what the Assistant Manager had said.  (The assistant manager was the lord over all of the processors.)

Attitude, Indeed.

Having made the staff of the bank an enemy as well as the folks at corporate, I was well on my way.  I was afforded some latitude to do my job, so when the actual selling part started, I did pretty well.  Even though the incentive plan was miserly and typical of regional superbanks, I was excited by it.  $32,000 AND i got to get a check for $500-1000 once a month?  Hell yes.   When I wasn’t selling, I was calculating and recalculating my bonus plan.  $20 for a business checking account, etc. The selling part was straight forward an non subjective.  I sold.

Being 25 at the time, I wasn’t blessed with the judgement I have now, 7 years later.  So I would telemarket (pre DoNotCall), and say, “Hi, this is Chris Johnson from Bank One, I need you to call me back regarding your account right away,” on people’s work voice mail.  This worked marvelously, and when I informed them that no, their money wasn’t stolen, they were so relieved that they would be very compliant towards my sales pitches.  This got me to sell a ton of loans.  About 3 times what the plan was. 

Still–I craved the approbation of the mothers of the bastard children that worked at the bank, and was sad that I didn’t have a lunch buddy.  I tried to befriend the people, but when Survivor is the pinnacle of what they can understand, and I am an odd for not owning a TV, there was nothing doing in that department.  The bank manager was wiser than me and didn’t even begin to fight that battle.   Not until the degenerates bound together and decided to make some sort of apparent complaint on his managerial style.  Les Miserables, Indeed.

Another bit of instructions that we were to make was regarding some IRS reporting rules, and structured transactions.  Any time someone was to get more than $10,000 in cash, they were to be reported to the IRS.  Likewise, if someone was structuring their transactions to avoid this, that activity had to be reported to the IRS.   So when my company had repeated requests from the same person for $9,900 bucks (they had it in their account), I was curious.  I asked–without hostility, “How is this not a structured transaction.”  What I was aiming to know was how this didn’t need to be reported, who approved it, and what to do if I was in this situation. 

This question was taboo.  Something like questioning the veracity of Kim Jung Il’s golf game.  I wasn’t questioning anyone’s integrity, it was in fact, a procedural question. My last sort of ally at the bank was gone.  The manager knew that there were some ‘issues’ with me, but regarded me with cautious optimism.  The news of me exceeding my plan by 50% in the first month, as well as the news of my complaints to corporate hit at the same time.

So I’d: made some single mom cry, peed all over bank one, and sold a lot of stuff.  My demise would come swiftly.  While on paper, it was a plausible resignation, in reality it wasn’t my choice.  At the time, I was too obtuse to know that this isn’t the way you do it.

Posts That Aren’t Quite Posts:

So baby Ruby is born.  I’m excited, couldn’t be happier.  Love my wife, love my kids, and I love the world that they get to be in.  I’m going to take on more work, and put forth a greater effort going forward. 

For the few of you out there that want to help, you can do so by downloading losurvivalguide.com.  I’m taking it down probably Monday to replace it with the new and more expensive version.  The guts are in this one, and it was great for a first effort, and it’s a clear signal of the path I’m on.

My boy, Jack, could not make me any happier.  He loves his baby sister in the same senseless way that I loved him from when he started communicating.

I’m blessed and lucky to have the parents I do, and the inlaws that I have.  I’m supremely grateful, and gratitude makes things powerful.

….

Twitter is a waste of time, and there’s little upside.  Why?  Because it’s an echo chamber, and it brings people to the least common denominator.  I will use it to post stuff I wanna sell and share stuff I wanna share, but really, twitter is dissipation of clear thought.

More on the above thought:  twitter is at odds with being absolutely intentional about your day.   I made an innocuous post, and someone read it the wrong way.  What’s the upside to twitter?  I know of people that have worked out details on it, but it really is a stream of shouts.  The blog is enough.  I’m a fan of the concept, but really, I don’t like the obligation.

Being intentional about your day, what you think about, and your time is not at odds with success.  And that’s the thing twitter doesn’t do.  When you let people in, you get exposed to ridiculous thoughts.  It’s an echo chamber of the mediocre. There are exceptions, but my mind isn’t currently strong enough to simply ignore the bad ideas.  I get sucked in, and I ponder lunatic thoughts.  No more.

Get L.O.S.T!

I’m launching http://loanofficersurvivaltraining.com on 5/22.  Good times, I think..  I’ll be offering three levels of service to people:

[1] the updated and expanded survivalguide.  Maybe I’ll call it the ThrivalGuide and take Brian’s advice. As Todd says, I’d pay $199 to watch Brian throw up, let alone pontificate on social networking.  The ‘guide’ is a one shot, knock-yourself-out- overture as to what I intend to offer. No support.  The Zillow Marketplace of training.  You come, you buy, you go.  I’m pricing this as a 12 week course, paid at $89 bucks.  60 lessons, each taking 40 minutes.  At the end of this, you’ll have spent 1 workweek designing an unstoppable business.  I’m done with the outline and the first six weeks….so I’m OK with selling it and dripping it out. 

[2] a monthly coaching and accountability program.  You’ll have your day laid out in front of you.  It’ll be ~90/month, but you’ll basically have access to an excellent sales manager that will give you what you need to succeed.

  • Prospecting Scripts
  • Presenting Scripts
  • 180 forms from over 40 combined years in the mortgage industry
    • Daily checkin forms
    • fax accountability forms
    • compliance forms
    • a custom fom generator
  • Marketing Pieces (oh, they work)
  • A business plan
  • Accountability partner set up (and rotates)
  • A goal tracker so you can share online what you’re doing/where you’re at.
  • Weekly interviews with 20mm producers, coaches, and others.
  • Daily motivational messages through a supersecret podcast.

I’ll be promoting this with a high energy, survivalcall  call on 5/14/08 at 2pm EST. 

[3] one on one coaching.  I’m not going to be doing this myself, I’ll get someone that’s practicing and doing 20mm/year.  Live practitioners.  Roughly ~$800 a month.  Be the best.

Lots of lessons learned this week from friggin’ great people.  I’m honored to have met Dan Green, gotten bitch slapped by Greg Swann, and tawlked to the Bald Guy.

Dan said that I can’t roll my eyes when talking about the ‘guide.’  I gotta believe or nobody else will.  Oh, I believe, but I guess I want to preemt the people that will invariably assail me as being a shill…

…Greg Swann informed me that it’d be a good idea to cultivate a sense of indifference. 

And then Bawld Guy and I rapped on transparency.  He’s not into it. 

Had another St. Paul/Demascus experience this week regarding just doing it, having less of a gap between word and deed.  More on that later.

My Jamie Dimon/Bank One/Chase experience will wait a second.

More great stuff coming soon.

3 Things That Aren’t Quite Posts:

About Jackson:   Love the kid.  He’s intense, but I love him.   And I’m learning that the more time I carve out for him, the better he likes me.  We live in a low media house; H and I are on the Internet a ton, but we don’t spend more than an hour a week staring at the tube.

And I spent a lot of time with Jack, but not enough time hanging out with him, doing what he wants, and focusing on him.   The point?  If you’re a dad, spend one on one time with your kids.  Just letting ‘em be kids.  It’ll enrich you, bring you close together.   Big changes are possible in two weeks.  Jack absolutely, positively is happier when I hang out and deliberately carve 20-30 minutes a day for him.

And let’s seriously think about this: Does he need an Ipod? No.  Toys?  Barely.  But he needs attention.  I swear that I’ll never molify him with videos or toys.  He needs attention, and friendship and love.  SRSLY folks.

About BHBCouldn’t be more stoked to be up there.  Thanks to a glowing post by BB about my book that’s STILL just $13.50. But seriously?   My bootstrapping ethos is gonna fit in just fine.  Market yourself, serve your clients, do things with purpose and not as an echo of a broken industry.   Good message. 

About SalesTwit: Big post for bill rice coming up in a little bit.  Holy crap. It’s cool.  It’s novel.  And if it throws some todos and someday/maybes in my twitter feed?  Crap.  Go get to Bill Rice and get him to get you an invite.  I can’t wait to see who it connects me with this week.   Putting people in your twitterfeed to remind you to ‘go ahead and give ‘em a call.”

I’ve fallen off of the GTD Wagon.  I’ve got about 8 books almost finished, but the D part of the GTD stuff is vexing me.  GTAD is where I’ve been. (A= almost)

So with that said, I might check in on Mark Anderrsen’s Simplified GTD.   I like having a schedule though.  It rocks.

And also, my weight loss has taken a turn for the better.  I’m back on the wagon and weeks away from unveiling a thinner, happier picture of me.  And it might even be in color, who knows.  I’ve gotta get seriously fit to win the game I’m entering. 

Finally…survivalcast starts Monday.  3-5 minutes of kicking ass every morning.  Get the economic indicators + some fuel for your mind. 

Proofing Volume III of NMSG…so that comes out shortly.

and doing a stand alone “Scripts for calling Real Estate Agents.”

Need to do a weekly review and turn up the heat on churning stuff out.  Google Notebook rocks, but I wish wish wish you could hit ALT-N from anywhere.

Also, I picked up scads of new readers.  Say hi in the comments.

Money is Easy–And Not All That Impressive.

sharp-stick.jpg

sharp stick Note: Sharp Stick Fridays is an every Friday Feature where I tear apart the conventional, sleepy wisdom of the RE.NET.   We are taking the behaviors of Realtors/Lenders to their logical end product. A chance, maybe to channel my inner Housing Panic.

We Know What You Take, But What Are You Here To Give?

So many real estate agents, mortgage brokers,  and hangers on came into this business around 2001, and made a fortune.   Was a 6 year run that people were able to drive German Automobiles, eat fine wine, and make every dime they wanted to.

But there was no gratitude.  The assumption was never that this was a novel time that was not to be repeated.   There was nothing more than a sense of entitlement throughout the industry.  Realtors said, “My buyers lied to me, and had me show 23 houses and wound up buying with someone else.”

Mortgage people said, “What, the Realtor* is getting paid 3% and he had a problem with me making two upfront points.”  (And probably 3 out the back, but that’s neither here nor there)

Blown Mortgage, the #1 Source of Mortgage News and CommentThe industry brought compensation far beyond the level of skill that the practitioners were forced to exhibit.   So, all sense of proportion was lost.  The famous quote about George Bush was that he was ‘born on third base, but thought he hit a triple.’   They thought they had earned ‘every penny,’ of the largesse that the industry brought to anyone on the coasts that was practicing Real Estate at the Right time.

Let’s list a ton of houses, let’s be hard to reach, and pretend that this success is sooooooooooooo stressful.   Let’s treat our clients like numbers, and let’s pretend we’re more important than we are!   Comeuppance is always a bitch.

Realtors, were, by and large terrible at their jobs, provided self centered advice (Oh, sure, buy that slab PUD for 600k, it’s a GREAT find, what bubble, I need my $18k)

Mortgage Brokers, by and large, were committing INDUSTRY SANCTIONED fraud.   Let’s make sure that we acknowledge this.  It wasn’t a few bad actors.   It’s everyone.   I don’t know a single realtor who didn’t have a deep knowledge of “stated W2″ suicide loans.   And even though Option Arms were never really popular here in Ohio, they still existed.  The fraud was not even considered fraud.   It was something else, business as usual, the way deals get done, whatever.   Stated loan abuses were the worst–I heard a phone conversation from a reasonably honest loan officer in 2006…”Well, the question isn’t what you made last year, it’s what you intend to make this year…” Under that standard, then I qualify for Buckingham Palace.

Mediocrity, pompousity,grandiosity, and probably obtusity had been the rage. I myself was guilty.   You get real confused when you’re making money and think that’s a reflection of the vitality of your soul.  It’s easy to do.   Look at PacMan Jones.

Also consider: It’s not that novel or difficult to score $250,000 a year.  Really.  But if you’re an incessant shill, who is alone on the weekends, what the hell does it really matter how much money you’ve earned?   The money part doesn’t make any of us special.

So now that the jig is up, the news is out, and they’ve finally found you, how do you move on?

First, Last and Always, The Client’s Best Interests

You might have been a lead monkey in the past.  Hell, you might have been the guy that caused this mess.

The deal is that you’re probably not getting prosecuted.  You’ll probably be allowed to keep your business, your license, if not your house.  And if you learned the right lessons (the wrong lessons being the Moral Hazard), you can use this to make some money.

Get out of fantasyland.  The days of overcompensation may return, but not for a while.  And in the mean time, there are people that need us more than ever.  A good practitioner that gets in the habit of being a Fiduciary, will not have any shortage of deals or clients.  Sometimes the best move for the client is no move.  And you can’t fake honesty, people have B.S. detectors.  If you lie as a habit, people will figure it out, find out and resist your every move.  So don’t lie.

Our industry bred an army of middle aged obtuse boomers with a serious entitlement attitude.   So be grateful.  Don’t have your neurons fire ad infinitum on what things you “deserve” because, seriously, how much of yourself was used to help people?  How many times have you treated citizens as things to close instead of people?   Sew something great, and give of yourself, and you’ll reap spectacular rewards.

Your checkbook balance isn’t the sum total of your life.

Monday the podcast starts…

And then we’re doing a conference call in just a few days.

Go sell something.  And be humble and grateful for the opportunity.

OH–In Case you don’t see the stuff I see:

Jeff has impeccable taste in music.  So much so that I don’t rely on myself to find any music anymore, I just snag what he likes.  My new-favorite-band is the Hold Steady.  They are unlikely to make it huge.   My second favorite is Dan Bern.  Sometimes Dan is my favorite.  Probably most of the time.  But anyway, Chips Ahoy! is a great tune.   Maybe Eric will dig this one, although Certain Songs is more summery.

Are You A Survivor Or A Victim?

I read this the other day. Blew my mind. 30,000 Katrina Victims are still living in FEMA trailers. Katrina was almost what 3 years ago at this point? And people have not rebuilt?

Then I think of the Real Estate business. I call on agents in their offices, and I get the half asleep mumbling zombies that are still bitching that it’s not 2003 anymore, and that they don’t know what they are going to do. Same deal. The subprime market had to end. Had to. There were mortgage broker water cooler jokes all the time. “Well, what are you planning on doing after 2009.”

The sleepy agents and lenders have no plan except to hopefully refi leftover A paper people that got a loan in 2004. They stand around bitching about deals that are no longer going through.

I then realized this: Being a victim is 100% your choice.

Let me say this again: Being a victim is 100% your choice.

What’s tougher? A cancer victim or a cancer survivor? Being a victim comes from an entitlement mentality. We feel we’re entitled to an easy and cushy life of riches and joy. When that doesn’t happen for us, we stop creating our own light, and feel bad that we don’t have as much light as others do.

The bad shit that happens to us isn’t always our fault. It’s 100% our choice what we do about it. I know people that survived cancer. Rape. Child abuse. Heroin. Stupidity. Bad Genes. Jail. Bad parents. You can wallow in self pity (and it’s easy to do, i’ve been there), or you can create the life you want. Our business isn’t as easy as it used to be. This is true.

But being a real estate agent or mortgage lender is (still) the EASIEST EXISTING PATH TO CASH. ANY lender that doesn’t work at a crappy company can generate $30k in PERSONAL income in 90 days. Come on. That’s only $120k a year pace. And it’s DEAD FRIGGIN SIMPLE. ANY REAL ESTATE AGENT CAN CLOSE 5-7 houses in 90 days…and that’s 42k in GROSS income.

But–problem is…being a victim is a dead simple path. Stare at the wall and feel sorry for yourself. Sit at home and watch Dr. Phil all day. Think about the toy you never got for Christmas. Think about the way things used to be. Worry. That’s going to help you feel like a victim.

This business is still great.

There are still a TON of deals to be had.

There are still a TON of people that need the help of an expert.

And you can BE BETTER THAN MOST in a SHORT period of time.

Be a victim or a survivor et

Take 90 days, dedicate yourself to 2 ideas. Education and production. Know products, programs. Read an hour or more a day. You gotta know the terrain if you are gonna survive, baby.

Your daily thing of value (not to be a RESPA violation)

lead-card

I carry those with me almost religiously in my “man purse.” (We call man purses go-bags) I can take an ap with meaningful info wherever I am.

Your Links (because I got google notebook syncing between my two google accounts so I’m free to link dump again)

If you’re a too fat.

Let’s outsource sales, shall we?

GTD and Procrastination

And finally, what is GenuineChris reading these days? Great, great quesiton.

Nonfiction:

The now habit and Blink.

Fiction:

The Virgin Suicides.

P.S. Don’t forget to buy my ebook

P.P.S. Today’s business objectives: (1) get office setup.