I don’t know why Brian Clark and the Copyblogger people are going on this high school motif. Yes, there is differentiation and branching off going on in the Internet right now.   Yes, the rules are evolving on how we make money.  Yes, the “Fresh off The Used Car Lot” types are here. Yes, there are groups of people that are not communicating with others.  Normal, human, don’t you think?

Sonia talks about how–ultimately–there are cool kids vs. Internet marketers.   The cool kids get attention and the IM crowd gets paid.   I get paid on the Internet.  I’m not getting private jet money–but I do very OK thankyouverymuch.   I…am in a tribe obsessed with human connection.   You know, the one that didn’t get mentioned…the one that uses Facebook.  The one that gets more and more leverage.  Oh, sure, I did the book thing and made money selling ebooks, and I’m launching the **** out of my next ebook. I’ll do six figures from F#@% Therapy, if I hustle.

But ultimately, my income and security will be found in a third way–by connecting to people I meet on the Internet.   No mention of that tribe.  I’m working towards getting rich.   I’m working towards running around with a cool group of people.  Helping things grow to a higher and higher level, getting cool things made, cool people connected with, and keeping it REAL.

By growing my social media presence in depth, I, too am an Internet marketer.  I am an unlimited freelancer, an unlimited salesperson.   Sure, I get a little rush when my Blackberry pings from my e-junkie account  And sure, I’m probably missing the boat by not putting affiliate linkseverywhere.

But…you don’t have to worry about my motivations.  If I tell you that HeapCRM is the best thing since ACT 6.0, you can bet your sweet ass I mean it and why.  I don’t lend my reputation to anyone, unless the product is F#%@ing great.  You’re not thinking I’m going to be after some affiliate commission.   I care about people, and it’s making me rich. I’m not saying that Brian and Sonia don’t care.   I am saying that the best way to sell on  Internet is to build your  robust social media presence and sell to it, protect it, guard it, and add more value to it than anyone else can.

That’s the easiest way to make big cash on the Internet, and all it takes is caring, using Facebook, connecting and….helping.  The best part is that the skills from both crowds come in handy.  The cool kids crowd can help ya get an audience, and the IM crowd can help you sell.   Provided that you care, you’re beyond contempt.

Now–I can prbably get the food down a little bit, if I had to, and if I was real disciplined about it, but that’s been close lately.   Let’s gross that up for taxes–assuming I’ll have a tax rate at this level of 35%, and we’re at  $2897, * 12 = $34,765 gone before anything else happens.   That’s pretty low, and that’s promising.

Most freelance budgets don’t account for taxes.  I’m using 35% to make up for state and federal taxes up to $100k, and 45% on income earned after that.  Arbitrary to a point but it gives me some cushion.  I’ll get a lot of offsets, but I have to pay both sides of the effing payroll tax.

Now, I still have a car payment of $204, and student loan payments of about $175.  I also owe about $650/month to repay my “let’s stay out of jail” loans from 2005-2007.  The car payment is really nothing. My student loans went berserk when I was faced with going to jail or letting ‘em go.   Easy choice, kids, easy friggin choice.

Joe Paterno is credited with saying that about a linebacker he took a pass on….according to legend, JoePA didn’t see him as a worker. And, apparently, JoePa was right because the dude had physical skills but became a Juco washout. (Note: I originally heard that story at one of the Mike Ferry events I attended, and it seems to fit with the rest of the stuff I learned about Joe.  However, Mike has a habit of…well, not telling the truth.)

Joe’s right. Potential Ain’t Worth Shit.

Let’s take another example. Penny Hardaway and Michael Jordan were both supremely gifted athletes. Both could do AMAZING things with the basketball. Both had massive injuries… early in their career. One was a coach killer, one was “That Rarest of All–the supremely talented over achiever.” Michael outworked absolutely everyone around him on his way to 6 championships. Penny blamed his coach, his teammates (Shaq–blaming the MDE)…and wound up pissing away more talent than 99.9997% of the people that compete in game of basketball.

Potential Ain’t Worth Shit.

I have always been–everywhere–earmarked for great things. From kindergarten on, it’s been expected of me that I’d climb/rise. until now–I’ve never really been on the path to do much with my life. Mostly because I’ve been committed to being uncommitted. I’ve fed my ego with the idea that if it’s not this…it’d be something else that I could do.

When I was a Realtor, I was “too good” to be a Realtor. I was not one of them. I was above them, and I won awards, but it was an easy job “a monkey could do.” Yes, I had a built in excuse not to sell out for my job. I was in the top 5%, making an easy six figures every full year I was in it–but everyone was shocked that I didn’t get into that top 1% area (which makes fringe pro athlete dough), and further shocked when I limped out of the business, fatter and burnt out.

Now I sell mortgages, my job has been a “stepping stone” merely for me to coach, to train, to start my own company. I never fully engaged myself in what I was doing…so I’ve had a built in out any time I wanted one. I’m not just “some lame-o mortgage broker…” I’m a future business owner, and why should I engage my considerable talents on this business?

When I was at GW, I was graduating in a year, regardless, so I never applied myself.

When I was at Otterbein , I was getting ready to transfer to GW, so I didn’t have to work that hard.

When I was in the Army Reserve, that wasn’t going to be my career.

Now that I’m fat, I comfort myself with the fact that I’ve been here before, taken the weight off before, and any time I really want to, things will be OK.

We all have built in excuses to fail, to screw up. Our parents to and peers were let us off the hook. In our culture, nothing is ever “our fault.” Now, I’m 31, and I’ve never t hit on all cylinders for very long. I’ve had myself committed to being uncommitted. That way, I never measure myself against anyone.

Most people are Just resting on Imaginary Laurels!
That’s all it is, man, and people do it all the time. You have to earn the position you’re in day by day, moment by moment. You’ve gotta engage yourself, to see how far you can go. Accept the fact that you’re always gonna have people left that are luckier, smarter, richer, more equipped than you. Get over that–let your ego go, and then spend the time maimizing YOUR talent.

“And to whomsoever much is given, of him shall much be required” Luke 12:48

If you’re reading this, you’re in the “much is given category.” You’ve got intellect, you understand a lot. You’re going to either make ultimate use of your talents…or you’re going to waste them. Your ego can be a bitch. It’s easier–mentally–to be disengaged from your life, to wear the “gen-x” slacker/underachiever mantle. It’s easier to scoff at people.

When I was a Realtor, I heard the most astonishing comment as I was separating myself from the people in the Bullpen by having results…”If all I did was sell houses all day, I’d have 4 listings, too.” All that she did was order pizza, and that’s why she beat me to 250 pounds…

I’m not saying be a workaholic. What I’m saying is that in your job, when you work 40 hours, put a passionate 40 hours in. Be engaged in–and committed to–what you’re doing. When you’re with your family, ENGAGE. If you’re going to do something, do it balls out…to the best of your ability.

Don’t Scoff, Don’t Pretend important things don’t matter.

It’s the way of our world to scoff and sneer. It’s WAY easier than it is to really get after it. It’s way easier mentally to make excuses, but it’s never the right way to do things.

My life is my fault, and my creation. I’ve been given a certain amount of ability, but why blame others for the things that are wrong?

It’s my fault that I’m fat.

It’s my fault I’ve never had a book published.

It’s my fault that I’m not a millionaire.

It’s my fault that I’ve never accumulated wealth (or given any money to any noble pursuits).

It’s also…

It’s my fault that I don’t live in a trailer park.

It’s my fault that I have the skills and ethos…needed to earn 6 figures instantly and in any city in America.

We have been given an awesome freedom to create an awesome life for ourselves. To let our ego con us into thinking that we “could have what they have” if we don’t “do what they do,” is vain delusion. It’s easier to scoff at the successes of others than it is to succeed yourself. That’s ego, too.

SO….

1. What areas in your life do you let yourself off the hook in?
2. What mental crutches are holding you back?
3. What is your best?
4. How often do you get the adrenaline that comes from having done a GREAT job?
5. Are you working in your dream field? Working towards working in your dream field?
6. Or working on excuses to let yourself off the hook?