In my new office complex, there are a couple of computer shops, a couple of insurance places, and a couple of dentists.

One dentist’s name is Susan Stalnaker:

I’ve never  met her.  She could be a fantastic dentist.  She does, however, have questionable taste in license plates.

Vanity plates have been something I’ve never understood.  In ohio, it works out to 8-9 bucks a month to have something adorn your car.  Of course, I’m not a car guy, so that could be part of the problem.  But like Morgan, I got me no patience for vanity plates.  I think they are for idiots.  Something grates on me, and I think “Old Jags” when I think license plates.

I see this:

About every day when I walk to my office (I have the worlds crappiest house, but the worlds best commute).  I dig it. Anyway, what do you think?  I see that plate, and I remember..the actual SS dentists as being pretty creepy dudes.  AM I nuts…but my mental image goes right away to this:

I’m thinking marathon man all the way:

So, what’s a BETTER license plate for Dr. Stalnaker?  How can she convey things without bringing back memories of John Wayne and the Luftwaffe?  I’m guessing that–given the choice between “SS DDS” and “GHX-B49J”  I’m taking the second one.

Here’s the real question though.  What is your marketing ACCIDENTALLY saying about you?  How could people construe it?

My guess is that this post will soon rank #1 for Susan Stalnaker, Dentist.  She’s not taken care of her online reputation.  Here’s her google search.