Al and Laura make a great point: almost anytime a product says it’s the “holy grail” of something, it’s generally a bad idea, poorly executed. Any time the press favors something, it’s usually a “new combination,” that is basically an inconvenient version of two other products.
Think: AOL+Time Warner.
Think: DiamlerChrysler.
Exceptions abound, but any “holy grail” product will have me skeptical.
Non holy grail products that have made it:
The IPOD: a sleek music player.
The ROKR: A music player/phone that didn’t make it.
Red Bull: An energy Drink.
Diet Pepsi Max: A cola combined with an energy drink.
The NFL: Pro Football at the highest level.
XFL: Pro football combined with pro wrestling.
…
Ya can’t be all things to all people.
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