I need a full time implementer. I need him or her now. Because as it stands, I’m able to write, and I’m able to sell and I’m able to do light coding, video editing, etc. I’m able to decipher my client’s specs. But I have dozens of tiny tasks that take time to do, and lots of people could do. I’m better used as a marketer and an evangelist and sales guy. I want an implementer that doesn’t need to be baby sat or coddled with every single milestone met. And those people are rarer than salesguys. Sales guys move the world, no doubt.
My clients should get more out of me than they are–but selling is the fun part. Meeting people, getting deals in the door. I care about the standards I uphold, but really, it’s a thrill to be able to take a project in and know it’ll get done. I wish I knew it’d be done perfectly, and not by me. That’s the next step.
It’s the case though–that the toughness of the times and the fact that I’m still punch drunk from paying Uncle…that I’ve got enough scarcity-mentality in me I’m not willing to give up the significant cut in revenue it takes to grow. As an economist, this decision should be easy. My output is sales. That’s where I’ve got a competitive advantage. My thick skin, can do attitude and General Pattonesque ethos makes me take those hills. Even in this economy I’ll take in work. I need to get it through basecamp so I can honor my commitments.
I think the thing that I need to keep to is this: anything that’s NOT marketing or writing, I don’t do. That means WP setup, that means DNS issues, that means even project management. I want to sell more widgets, not acquire the skills I need as a coder.
I had a goal to hire a project manager by EOY. I didn’t and it doesn’t appear that I’m going to be able to. But what I can do is delegate more, and get stuff off of my plate…so I can honorably put more on my plate.
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