There are lots of fit and finish details to clean up all around everything that I do. This is to be expected. But, I’m winnowing down the list of things to sell…things that help small businesses.
#1: I have to get off the $2,000 “non productized” project crack pipe. I sell a lot of $2,000 projects by bundling my services in such a way that it’s a no brainer. That, and the promises of extra stuff are killing me because those things take Chris-bandwidth, not just bandwidth in general.
#2: I have to open channels for all the things that I routinely sell. Right now, the cusotmer experience is often subject to the caprices of my moods, and I can do BETTER without doing more work. I want the customer experience to be uniformly superior.I It has yet to be.
#3. Here’s what I’m selling nowadays. Sites are going up in roughly the order that you see, then I will go through and add all the fit and finish I need en masse.
Small Business Blogs: $797
Personal Broadcast Tower: $497
Search Engine Superfuel: $475
Home Page Sales Machine: $897
Video Customer Finder: $797
Online Treasure Map: $899
Email Customer Harvester: $599
And #4: This is what a Product Is & When It’s “Done” this keeps me moving and knowing when stuff is done:
1. Clear Definition to customer in Flat Rate
2. Bullet Points
3. Intake Process:
a. Welcome and profuse thanks
b. Give something free and unexpected
c. Tell what happens next and when
d. Tell how to get help.
e. Reassure that right choice was made
f. “As Promised” reminders
g. Delivery of product
h. Internal Survey.
i. Survey
j. 30 Day Call
k. 90 Day Call
4. Sales Letter
5. Sales Video
6. 3 Video Testimonials From People That Don’t Appear Elsewhere.
7. Opt IN/Autoresponder List
8. Stand alone website
9. Bible
10. Paypal Product ID/DAP ID
11. Video Based Training
12. Feedback loop for us (internal)
So, away we go.
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