What Kind of Consulting Are You Doing?

Ryan Holiday Nails It: Re. Consultancy.

When I was a Realtor, when I was in and of that world, there was always an echo of wrong in it.  There was such a din of thoughts injected into my head from top producers, the NAR, brokers, and everyone else that I never got to the point of the matter: Most Realtors were grossly overpaid for the service that they provided.  A few have the systems & commitment that made themselves worth every penny.  But that would be–in my guess–roughly 1%.

This doesn’t mean that the remaining 99% don’t have integrity.  They may.  This doesn’t mean that the remaining 99% aren’t conscientious, aren’t trying to do a good job.  They are.   But they are also likely to be obtuse enough to be insulated from the reality that a big part of what they do and who they are is just redirecting value and equity from consumers.  The conspiracy that is the NAR brainwashes people down to the core. There was something there, some disconnect with reality.  A litany of noise whenever 6% was challenged, and a list of expenses would be proffered, none of which had shit to do with selling a house.

The deceit was top down, the conspiracy against consumers.  I lacked the vocabulary to understand what I was uncomfortable with.  I wanted the Acura, the toys, the awards.  The medals.  The recognition.  The salve for my daddy issues, whatever.  I was able to pound the phone, admit I was a salesman and do OK.  The hustle got me 6 figures…and ultimate financial ruin.

I was better than average.  More conscientious.  I lied less often than most Realtors.  I outproduced lots of them, averaging 35ish houses a year.  But the standard is so low, it’s like saying I was the kindest SS guard at Auschwitz.  Not something to be proud of or hang your hat on.  Not enough.  Fleecing people out of their equity.   Greg has a start of how to fix it in this little treatise. It’s a start, maybe enough I don’t know.

Point is this:  I’m doing consulting now.  There’s a disconnect.  I’m not accountable for the results.  I’m accountable only for the actions.  When the scumbags at Granger Terry fleeced the Owens campaign, and sent their listless consultant who was late and indifferent, they were taking real dreams away.  They added no value.   I don’t want to be that way.

So–without going that path, what’s left for a projectaholoic?  I can do my own things. I can create products as I’m doing at Guerrilla.ME.

It’s easy to be better than the existing, but I’ve got to think about what standards I want to carry, what I want to do and how I want to do it.  I haven’t done that yet.    I’m not gonna do the thing where there’s any pressure in agreements.   Where the service ends at the sale.

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