Right Right Now.
Guerrilla.ME.
New Market Survival Guide.
Confusing names. None of them tells people what I do for a living. None of ‘em answers a question. And, nobody could spell Guerrilla. Those were the things that I was trying to call my business for a long time. Those were the names of my company. And none of ‘em say a damn thing about what I do for a living, none of ‘em say anything or even resemble what I was making my living doing.
I paid for design and logos. For what?
I was dead wrong naming my company this stuff. Guerrilla.ME was clever, seemed an ‘aha moment.’ But the thing is, nobody can spell ‘guerrilla’ “Gue–two ‘r’s and” the .ME domain confuses the buhjeezus out of people. And I don’t have the pull or desire to brand something. Personal branding is worthless, anyway.
Nobody knew what I did, I’d have to explain it, and that causes a tiny bit of anxiety. Anxiety = resistance. People–in this economy especially-have their guard up. Trolls are everywhere, and people who have been burned before…would be confused. A few people resonated with the Guerrilla stuff, but the fact is this: that was a stolen idea, a copyright of someone else. Not the way I want to play.
…
So I figured out how I want to do business: No bullshit. No hassle. No haggle. Products & services on a “take it or leave it,” basis that have insane value. Real tools that real businesses can use, understand and profit from.
More on this in the near future.
But I will be some variant of “flat rate web jobs.”
…
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