I’ve been scraping and scuffling (and making a great living) all year. I’ve been trying to figure out some sort of ‘identity’ that I have, some way to productize myself and the stuff I sell and do for people. Michael Martine (buy whatever he sells, he won’t let you down) tells me that I gotta get over myself and make the “product” the star. Then I see what the people I wanna do actually are doing.
And they are the center of their universe–they are the stars. I’ve changed my mind about a bazillion things–from the scope of this blog, to how much I charge to what I actually do for people. I’ve changed this in the course of the year as I’ve learned about search engines, videos, pay per click, autoresponders, php, etc. I’ve learned my way, but bottom line, I am a salesman.
I need to create processes and sell people into the processes. I need to do it myself, and I need to put the momentum behind this blog, which every other google update bounces between PR4 and PR3. It’s already built, why not finish what I started?
Guerrilla.ME was built to appeal to old school business people that needed some service. That name is cool, but it’s a dog: 1.) Nobody can spell “guerrilla.” 2.) the .ME TLD blows. 3.) It was too…Military for me. Still is. 4.) Also, to derivative of the “guerrilla marketing” trade dress (not by accident). I can kill that right away, or make it into a brand. The site itself, while it looks hot, is too much for me. I can have big old balls without having to make it look like I am going to war. The $ I paid to have it done for me? Experience. Nothing more than that.
What umbrella are my services to be sold under? I don’t know. I know that because I sell–as opposed to marketing–it doesn’t really matter that much. But at some point, I’d like to have a coherent ecosystem to pull people into and have them add value, and make systems over what I’m already doing, and better checklists. Johnny Truant did a shift with his 11 blogs into one.
It’s not a bottleneck though, I’ll keep selling, but I know that once I can sell something specific, then the world gets better/more/easier. Guerrilla.ME/Right Right Now were wrong.
What’s right?
I don’t know.
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