I want to be great.
There, I said it. I’ve never said it before. Because it’s easier to be snarky than it is to be great. It’s much simpler to make something an improvement than it is to be great.
But I see great stuff. Some of my clients are great.
Some of my friends are great.
What is great? It’s like porn. You know it when you see it, and it’s obvious.
I’ve taken an easy path most of my life. Because I have ability, I can see shortcuts. I take the short cuts, and I stop at mediocrity.
But I’ve got another gear. I’ve got more to give, and I have more capacity than this.
The company I’ve built is OK. It does great work sometimes, it does good work almost always. But to get to that last little bit, to go from good to great means that I have to give, care, think, bleed more.
It doesn’t mean longer hours, it means more disciplined thinking.
I want to be great. I don’t want to run away, and I want to be judged by the work we do. I think it’s fair. I think it’s been a copout forever.
I’ve got ability. But potential ain’t shit. I gotta win.