Ian gets on me about the half formed gibberish that I tweet. I had another client advocate get on me on my business blog. I had a spelling mistake in “writing” services. Had a shot taken at me. Maybe I deserved it. But I don’t think so. (Note: I was not, in any way, offended and appreciate the gesture).
I betcha Cornwallis was taking shots George Washington’s soldier’s uniforms the entire time he was being knocked up and down the Atlantic seaboard.
I betcha people make fun of Mark Cuban as a plodding moron because of all of the spelling goofs, but he’s one of only about 1,000 10 figure dudes in the world.
I have the capacity to turn out good copy when I take the time to do it. I have the ability to help and pitch in and think and make things work. And when I need to, I do. Check it: here, here or in a lot of other places. I’ve turned out some top shelf stuff. And I’ll continue to do it.
But I’m gonna retain the speed and operational flexibility. I’m going to continue to make public typos and goofs. Why? Fear. My business continues to grow and I continue to make better and better systems. I am improving a little bit each day and cranking more content each day. I’m learning more and developing some friggin’ cool stuff. I’ve built a loose knit, kick ass team of experts.
And, I have to move forward fast. Everyone can churn out “correct” content. You know, the typical BS advice, “be transparent, connect, do it differently, it’s new media.” You know? But some of the posts that people have connected with on BHB and elsewhere had major typos. Looking over my shoulder and “sanitizing” everything changes me to the point where I’m not able to correctly churn content. It becomes safe and sterile if I hesitate to publish it.
The truth gets lost.
So while I try, I’m not gonna spend a lot of effort on stuff like that. It’ll turn off the fussy people I don’t want as customers for sure. It’ll also turn off some of the people I do want as customers. But the reason people follow me and the reason you’re reading me is because you connect with the truth of something I’ve put out there. You’re not here because I can use a computer to look up a word, you’re here because I tell you that there’s no future in the bitch business.
And I can’t think like that if I accept the ballast of slow stuff.
Hell, even the Generation-X exhibitionist cougar Penelope Trunk agrees.
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