Personal branding is mostly vacuous. I was loathe to do the 2006 thing and make this a site all about me and how great my life is. Truth be told, it had been a good and cathartic release for me, and a good way to document the public parts of the journey I was on. But: nobody cares about blogs. They only read blogs so you’ll read theirs. I’m over personal branding. This was to be a branding vehicle communicating how you could bring my kind of aweome into your live. (You should be praying right now that you don’t suffer my kind of awesome).
I wanted to be different–I set out to make this advice to my kids. My legacy–whatever I am and all of my hope–is invested in the chemical batteries in their heads. I have made about every mistake a full grown man can make. I have done dumb things, mean things, a few good things. I wanted to figure out a way to be “transparent” with my kids without endorsing anything in particular. So I started taking this site in that direction. I got rid of the “Salesy” crap. I stopped caring about “subscribers.”
I launched built put together Project Accountable in order to get for myself some of the best things I had been getting: the accountability. Intermittently, I’ve run accountability experiments here. People generally find real success grotesque and tacky–I know that I find it hard to take when people are “all numbers.” But, damn it, metrics matter. I’m hardly qualified to talk about “how to lead a good life,” because most of what I’ve done has gone belly up or bust. I’ve changed my mind a million times (this site was at one time, a mortgage-related site).
I want to continue this site, I want to include a little of all the things I dig. It’ll never “take off,” I don’t have “stars in my eyes” regarding what can happen with this. It’ll do what it’s done: continue to refresh my contacts, continue to get me talking with people, probably get me 2 clients a quarter that connect and dig me. More importantly, it’ll continue to help me consecrate my soul and organize my thoughts. I want to include marketing/freelance tips on this site. Because I know a little something about it, I’ve been through the grind.
I was going to use Posterous to build up some sort of mashup that collected all of my feeds, every little place I write or make content. But building on Posterous is like renting space in a strip mall. I don’t want to be their asset.
So, I’ll be developing this pretty quickly into something that covers the following topics (while syndicating what I do elsewhere)
- Advice to my self & kids. (Don’t know how long I’m going to live)
- Sales/freelancing stuff: I’ve learned a lot and made relationship mistakes and other mistakes. Lots of my lessons can be applied to others.
- Fear and Trembling: Most of my life, I’ve been Jacob, wrestling with God. Gotta figure that stuff out, and live right.
- The Business Journey: I’ve created a business and i’ve learned a little about accunting.
- Hitting Goals: I’ve created obsticales to hitting my goals, I’ve hit some. I’ll share what’s happening (ProjectAccountable is more of a vehicle for that).
- CRM/Tech Stuff: I use WordPress fluently. I am just *barely* a non-coder. I avoid it due to preference: it’s still a good decision to be able to call others.
Stick around. I’ll probably post 8-12 times a month, and I’ll generally keep it in those buckets. I’ll be resyndicating all my stuff from everywhere (except the rough-drafty-stuff at Posterous.) Let me know if there’s anything I can do to help.
