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So baby Ruby is born.  I’m excited, couldn’t be happier.  Love my wife, love my kids, and I love the world that they get to be in.  I’m going to take on more work, and put forth a greater effort going forward. 

For the few of you out there that want to help, you can do so by downloading losurvivalguide.com.  I’m taking it down probably Monday to replace it with the new and more expensive version.  The guts are in this one, and it was great for a first effort, and it’s a clear signal of the path I’m on.

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My boy, Jack, could not make me any happier.  He loves his baby sister in the same senseless way that I loved him from when he started communicating.

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I’m blessed and lucky to have the parents I do, and the inlaws that I have.  I’m supremely grateful, and gratitude makes things powerful.

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Twitter is a waste of time, and there’s little upside.  Why?  Because it’s an echo chamber, and it brings people to the least common denominator.  I will use it to post stuff I wanna sell and share stuff I wanna share, but really, twitter is dissipation of clear thought.

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More on the above thought:  twitter is at odds with being absolutely intentional about your day.   I made an innocuous post, and someone read it the wrong way.  What’s the upside to twitter?  I know of people that have worked out details on it, but it really is a stream of shouts.  The blog is enough.  I’m a fan of the concept, but really, I don’t like the obligation.

Being intentional about your day, what you think about, and your time is not at odds with success.  And that’s the thing twitter doesn’t do.  When you let people in, you get exposed to ridiculous thoughts.  It’s an echo chamber of the mediocre. There are exceptions, but my mind isn’t currently strong enough to simply ignore the bad ideas.  I get sucked in, and I ponder lunatic thoughts.  No more.

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Get L.O.S.T!

I’m launching http://loanofficersurvivaltraining.com on 5/22.  Good times, I think..  I’ll be offering three levels of service to people:

[1] the updated and expanded survivalguide.  Maybe I’ll call it the ThrivalGuide and take Brian’s advice. As Todd says, I’d pay $199 to watch Brian throw up, let alone pontificate on social networking.  The ‘guide’ is a one shot, knock-yourself-out- overture as to what I intend to offer. No support.  The Zillow Marketplace of training.  You come, you buy, you go.  I’m pricing this as a 12 week course, paid at $89 bucks.  60 lessons, each taking 40 minutes.  At the end of this, you’ll have spent 1 workweek designing an unstoppable business.  I’m done with the outline and the first six weeks….so I’m OK with selling it and dripping it out. 

[2] a monthly coaching and accountability program.  You’ll have your day laid out in front of you.  It’ll be ~90/month, but you’ll basically have access to an excellent sales manager that will give you what you need to succeed.

• Prospecting Scripts
• Presenting Scripts
• 180 forms from over 40 combined years in the mortgage industry
• Daily checkin forms
• fax accountability forms
• compliance forms
• a custom fom generator
• Marketing Pieces (oh, they work)
• A business plan
• Accountability partner set up (and rotates)
• A goal tracker so you can share online what you’re doing/where you’re at.
• Weekly interviews with 20mm producers, coaches, and others.
• Daily motivational messages through a supersecret podcast.

I’ll be promoting this with a high energy, survivalcall  call on 5/14/08 at 2pm EST. 

[3] one on one coaching.  I’m not going to be doing this myself, I’ll get someone that’s practicing and doing 20mm/year.  Live practitioners.  Roughly ~$800 a month.  Be the best.

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Lots of lessons learned this week from friggin’ great people.  I’m honored to have met Dan Green, gotten bitch slapped by Greg Swann, and tawlked to the Bald Guy.

Dan said that I can’t roll my eyes when talking about the ‘guide.’  I gotta believe or nobody else will.  Oh, I believe, but I guess I want to preemt the people that will invariably assail me as being a shill…

…Greg Swann informed me that it’d be a good idea to cultivate a sense of indifference. 

And then Bawld Guy and I rapped on transparency.  He’s not into it. 

Had another St. Paul/Demascus experience this week regarding just doing it, having less of a gap between word and deed.  More on that later.

My Jamie Dimon/Bank One/Chase experience will wait a second.

More great stuff coming soon.

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